iab

• Report: Online Advertising Reaches All-Time Q1 High, Will Surpass TV Revenues In 2017
• Thirty-Six Percent Of Smartphone Users Regularly Watch Longer-Form Videos [INFOGRAPHIC]

  The IAB found that out of polled smartphone users from 24 countries, 36% of them said they daily watch at least one video of 5 minutes in length or longer.

  
• One In Four U.S. Adults Watches Original Video Content Every Month

  The IAB discovered one in four U.S. adults, or roughly 59 million citizens, tune into original digital video programming at least once a month.

  
• Digital Advertising Produced $49.5 Billion In Revenue In 2014

  The IAB and PwC US reported a $49.5 billion revenue for the digital advertising industry in the 2014 edition of the IAB Internet Advertising Revenue Report.

  
• IAB Adds Digital, TV Execs To Board Of Directors For Digital Video Center
• StyleHaul, DEFY Media, Eight Others Added To 2015 Newfronts Schedule
• IAB Releases Preliminary Schedule For 2015 Digital Content Newfronts [UPDATE]
• Report: Facebook Will Present At 2015 Digital Content Newfronts
• IAB Creates Digital Video Division, Names Hulu’s Peter Naylor Chairman
• As Some TV Budgets Shrink, 65% Of Ad Buyers Plan To Spend More Online
• Interactive Online Advertising Scored $42.8 Billion Revenue In 2013
• PBS Digital Studios, Endemol Beyond Added To Newfronts Lineup