NewFronts West, a two-day event kicking off tomorrow in Los Angeles, marks the first time that the digital media buyer-aimed circus will venture from its home turf in New York City.
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- Snapchat Original Content Head Sean Mills Says App “Brings An Audience That Nobody Else Has”
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Freddie Wong, Gary Vaynerchuk, Anna Faris Join Lineup For IAB’s Inaugural NewFronts West
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Snap, Viacom Digital Studios, YouTube’s FameBit To Headline Inaugural NewFronts West
The International Advertising Bureau (IAB) trimmed its formerly long-running New York NewFronts event from one week to two in February, and consequently announced the launch of a Los Angeles offshoot, NewFronts West.
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Streamys To Distribute 6 ‘Brand’ Awards At Inaugural NewFronts West
On Oct. 9 -- the second and final day of the Los Angeles-based NewFronts -- a Streamys 'Brand Awards' ceremony will recognize accomplishments in branded content and social advertising.
- IAB Says U.S. Podcast Ads Generated $314 Million Last Year, Pegs 2020 Tally At $659 Million
- The West Coast Portion Of The 2018 NewFronts Is Set For October 9-10
- YouTube CEO To Discuss Brand Safety On Conference Call With 30 Top Advertisers (Report)
- IAB Ranks Nation’s Top ‘Direct Brands’, Including Casper, Glossier, Warby Parker
- IAB Cuts NewFronts Schedule In Half, Will Launch L.A. Iteration Later This Year
- Podcast Ad Revenues Are Expected To Reach $220 Million In 2017 (Study)
- Majority Of U.S. Adults Now Own A Streaming-Enabled TV, Says IAB
- IAB Says Overall Digital Video Ad Revenues Grew 53% To $9.1 Billion Last Year
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