The NewFronts West—the Los Angeles-based digital media event established by the Interactive Advertising Bureau (IAB) after condensing its corresponding New York gathering last year—is returning for a sophomore season.

The second-ever NewFronts West will be held on September 11 and 12 at NeueHouse Hollywood, and this year’s iteration will feature the theme ‘Relationships Matter. Take a Stand!’ Creators, traditional celebrities, brands, agencies, and publishers will convene to share insights and explore the latest innovations in the space, although a roster of presenting publishers has not yet been announced.

In a first for the NewFronts West, the IAB has also established a board of advisers, which it says will help guide the evolution of the event. Members include: WEVR co-founder Anthony Batt, 20th Century Fox’s Scott Bishoff, Amplify and Greycroft PartnersPaul Bricault, CAA’s David Freeman, Zenith USA’s Mac Hagel, Horizon Media’s Tiffany Kirk and Autumn White, Grey West’s Alex Morrison, Universal StudiosDoug Neil, Ritchie Mae Ordonez of Amazon, Digital Media Management’s Luigi Picarazzi, former Honest Company CMO Shannon Pruitt, and Rufus Worldwide’s Nancy Yip Ramos.

And, once again, the IAB has pacted with the Streamy Awards (which are produced by Tubefilter and dick clark productions) to recognize accomplishments in the branded content space at the second annual Streamys Brand Awards.

The NewFronts West will be held after the flagship NewFronts event in New York, taking place from April 29 to May 3—during which time top digital publishers like YouTube, Twitter, and Studio71 will host showy presentations in hopes of courting prospective marketers.

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