advertising

• YouTube is giving some creators a new way to promote their channels
• Online video ad spend is up 30% since the last quarter, and YouTube still leads to way

  The number of advertisers in the online video industry is up, as is the total spend, per MediaRadar. Ads on YouTube are leading the way.

  
• Among YouTube’s top ads of the past 12 months, tourism is a prominent theme

  There's a new version of the YouTube Ad Leaderboard that has been released for the Cannes Lions festival. An ad from Samsung is #1.

  
• Meta survey: 58% of consumers purchased a product in the past six months because of a creator’s recommendation

  Meta has made a "playbook" public that helps brands and businesses navigate the world of "creator marketing" by sharing statistics.

  
• Linktree pioneered the link-in-bio industry. Now it’s rebranding to put “creators at the forefront” of its business.
• Brace yourself. The YouTube Shorts ads are coming.
• This year, TikTok’s total watch time will surpass YouTube’s
• Here are the schedules for the 2022 NewFronts and Podcast Upfront
• TikTok star Khaby Lame will be the spokesman for Pepsi’s nitrogen-infused cola
• QR code campaign drives 150,000 connected TV viewers to Neiman Marcus website
• Creators can run ads in Facebook Reels. And take home a cut of the revenue.
• Super Bowl Ads Are Coming. Google Wants To Ensure The Onslaught Won’t Annoy You.