advertising

• Online video ad spend is up 30% since the last quarter, and YouTube still leads to way
• Among YouTube’s top ads of the past 12 months, tourism is a prominent theme

  There's a new version of the YouTube Ad Leaderboard that has been released for the Cannes Lions festival. An ad from Samsung is #1.

  
• Meta survey: 58% of consumers purchased a product in the past six months because of a creator’s recommendation

  Meta has made a "playbook" public that helps brands and businesses navigate the world of "creator marketing" by sharing statistics.

  
• Linktree pioneered the link-in-bio industry. Now it’s rebranding to put “creators at the forefront” of its business.

  Linktree is looking to expand beyond the link-in-bio category it helped pioneer. It has announced a rebrand in partnership with Collins.

  
• Brace yourself. The YouTube Shorts ads are coming.
• This year, TikTok’s total watch time will surpass YouTube’s
• Here are the schedules for the 2022 NewFronts and Podcast Upfront
• TikTok star Khaby Lame will be the spokesman for Pepsi’s nitrogen-infused cola
• QR code campaign drives 150,000 connected TV viewers to Neiman Marcus website
• Creators can run ads in Facebook Reels. And take home a cut of the revenue.
• Super Bowl Ads Are Coming. Google Wants To Ensure The Onslaught Won’t Annoy You.
• YouTube Made $8.6 Billion In Ad Revenue Last Quarter, Calls Future Commerce “A Whole Other Layer Of Opportunity”