advertising

• TikTok’s plan to get more agency dollars includes cheap ads
• Snap wants to turn the post-holiday lull into “a unique business opportunity.” Welcome to Q5.

  Snapchat sees a post-holiday lull for advertisers in December and January, and it wants to turn that period into the "fifth quarter."

  
• TikTok tells brands how it “works” for them

  TikTok has released TikTok Works, a report that outlines some of the app's advantages as an advertising and marketing tool for brands.

  
• Caffeine is on track for 10 million users by year’s end. Now the streaming platform is getting ready to run ads.

  Caffeine, which has backing from 21st Century Fox and Andreessen Horowitz, is launching new ad formats and content initiatives.

  
• YouTube wants to dominate the $2 billion podcast business. Its new audio ads can help.
• Crumbl got big on TikTok. Up next for the cookie brand: TV airtime.
• Netflix’s $6.99 ad-supported tier is launching on November 3
• TikTok’s Focused View ad campaigns will reach users who are paying attention
• A slew of new ad formats are coming to Reels on Facebook and Instagram
• TikTok star Max the Meat Guy is using his platform to promote ethically-raised beef
• Ads are coming to YouTube Shorts — and an expansion of the Partner Program is coming with them
• YouTube is giving some creators a new way to promote their channels