advertising

• Twitch has big plans for 2023
• TikTok’s plan to get more agency dollars includes cheap ads

  TikTok's CPMs are reportedly lower than some of its competitors, and that is helping it move inventory amidst a tough economic climate.

  
• Snap wants to turn the post-holiday lull into “a unique business opportunity.” Welcome to Q5.

  Snapchat sees a post-holiday lull for advertisers in December and January, and it wants to turn that period into the "fifth quarter."

  
• TikTok tells brands how it “works” for them

  TikTok has released TikTok Works, a report that outlines some of the app's advantages as an advertising and marketing tool for brands.

  
• Caffeine is on track for 10 million users by year’s end. Now the streaming platform is getting ready to run ads.
• YouTube wants to dominate the $2 billion podcast business. Its new audio ads can help.
• Crumbl got big on TikTok. Up next for the cookie brand: TV airtime.
• Netflix’s $6.99 ad-supported tier is launching on November 3
• TikTok’s Focused View ad campaigns will reach users who are paying attention
• A slew of new ad formats are coming to Reels on Facebook and Instagram
• TikTok star Max the Meat Guy is using his platform to promote ethically-raised beef
• Ads are coming to YouTube Shorts — and an expansion of the Partner Program is coming with them