advertising

• On the Podcast: Ads are kinda hot right now
• YouTube’s Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it

  YouTube CEO Neal Mohan and his team unveiled new ad products for connected TVs during the Brandcast presentation at 2023 upfronts week.

  
• Snapchat is bringing ads to its short-form Spotlight format

  At its 2023 NewFronts presentation, Snapchat unveiled several new ad formats, including one that will arrive on its Spotlight format.

  
• YouTube announces new ad products to help brands reach Gen Z through music

  YouTube is helping brands target young music fans by unveiling two new ad products: Gen Z Music and Trending Music on Shorts.

  
• TikTok is preparing to launch search ads
• It’s time to say goodbye to YouTube’s overlay ads
• Ad Age and TikTok are giving “young creatives” 60 seconds to depict “the future of creativity”
• Khaby Lame x Jake from State Farm is the hot collab this Super Bowl season
• TikTok adds new marketing goals in continued appeal to small businesses
• YouTube dials up another AdBlitz for Super Bowl LVII
• Logan Paul and KSI’s beverage brand gets a Prime placement at the Super Bowl
• Twitch has big plans for 2023