advertising

• TikTok is “Talking Creative” with a web series that offers insights about its ad campaigns
• TikTok comes “Out Of Phone” to advertise at airports, gas stations, and movie theaters

  TikTok is getting a bigger presence in the out-of-home advertising market with a product called Out Of Phone whose partners include VEVO.

  
• MrBeast calls out TikTok for allowing deepfake ad: “This is a serious problem”

  Jimmy Donaldson (aka MrBeast) called out TikTok after an ad featuring an AI-generated deepfake version of him appeared on the platform.

  
• TikTok says its impressions are undervalued by 73%. Will advertisers adjust their measurements?

  TikTok is arguing that advertisers need to use click-through attribution to properly measurement the impact of the platform's campaigns.

  
• YouTube will determine which ad formats run on its partner channels (with one exception)
• Senators Markey, Blackburn ask FTC to look into YouTube’s ad placements on children’s videos
• On the Podcast: Strikes gonna spawn some growth
• JoinBrands arrives on TikTok to facilitate influencer marketing partnerships
• On the Podcast: ‘Cause YouTube is players, too
• Do Google’s video ads violate its standards? A new report claims the tech giant “misled” buyers.
• On the Podcast: Logan Paul and KSI did it
• A viral TikTok told the world that Chili’s caters weddings. A marketing campaign is running with that premise.