advertising

• March Madness ads sold out “earlier than it has historically.” Did NIL influencer deals play a part?
• Hey, can you turn down that ad?

  Now, to be clear, the CALM Act as it stands only applies to traditional TV networks and pay TV providers like cable and satellite. It does not apply to advertisements played by streaming services like Netflix and YouTube (which, yes, Nielsen counts as a streaming service--in fact, the biggest in the world by watch volume).

  
• Comcast just made a platform to “steal” ad dollars from YouTube

  For now, the platform will only allow marketers to buy ad space on streaming services owned by major TV networks and studios like NBCUniversal and Warner Bros. Discovery, but Comcast anticipates expanding inventory to space on traditional linear TV in the future.

  
• What happens when brands adopt creators’ winning content strategies?

  Reaching ad-averse consumers is harder than ever, and some savvy brands have realized that working directly with creators is a solid "in" with their younger and often marketing-fatigued audiences. But brands can also go a different direction: some are looking to craft successful campaigns not just by working directly with creators, but by studying their content strategies and paying attention to what kinds of videos have staying power on platforms like YouTube and TikTok.

  
• Discord wants to improve its ad game
• YouTube’s pause-vertising is here
• Twitch is giving streamers more control over when ads run and how much revenue they make
• Reddit just partnered with the NFL, NBA, MLB, PGA TOUR, and NASCAR
• Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees
• YouTube AdBlitz has collected Super Bowl commercials for 18 years. It’s coming back for 2024.
• Adblockpocalypse: Users uninstall ad blockers in droves after YouTube crackdown
• Agentio raises $4.25 million to supply YouTube creators with 30-second ad reads