advertising

• Advertisers hoping to reach under-18 viewers on YouTube can keep PACE with a new tool
• IAB releases full schedule for 2025 NewFronts

  The IAB NewFronts are returning for another round of pitches that will occur in New York between May 5-8. Here's the schedule.

  
• March Madness ads sold out “earlier than it has historically.” Did NIL influencer deals play a part?

  March Madness ad space is as popular as it's ever been. Welcome to the world of NIL creator deals in college sports.

  
• Hey, can you turn down that ad?

  Now, to be clear, the CALM Act as it stands only applies to traditional TV networks and pay TV providers like cable and satellite. It does not apply to advertisements played by streaming services like Netflix and YouTube (which, yes, Nielsen counts as a streaming service--in fact, the biggest in the world by watch volume).

  
• Comcast just made a platform to “steal” ad dollars from YouTube
• What happens when brands adopt creators’ winning content strategies?
• Discord wants to improve its ad game
• YouTube’s pause-vertising is here
• Twitch is giving streamers more control over when ads run and how much revenue they make
• Reddit just partnered with the NFL, NBA, MLB, PGA TOUR, and NASCAR
• Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees
• YouTube AdBlitz has collected Super Bowl commercials for 18 years. It’s coming back for 2024.