There’s this platonic ideal of creator-brand creation. It envisions a product that - with the perfect amount of promotion and market fit - it can reach a terminal velocity and escape the confining influencer-sphere of whatever creator started it. It can then ascend into the general marketplace to be bought and consumed by all.
advertising
- Do Google’s video ads violate its standards? A new report claims the tech giant “misled” buyers.
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On the Podcast: Logan Paul and KSI did it
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A viral TikTok told the world that Chili’s caters weddings. A marketing campaign is running with that premise.
Madison Mulkey shared a TikTok post after choosing Chili's to cater her wedding. Now Mischief is working with the chain on a linked promotion.
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On the Podcast: Ads are kinda hot right now
At YouTube Brandcast, Sean Downey announced 30-second, non-skippable ads were coming to YouTube on connected TVs. The crowd audibly gasped before cheering.
- YouTube’s Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it
- Snapchat is bringing ads to its short-form Spotlight format
- YouTube announces new ad products to help brands reach Gen Z through music
- TikTok is preparing to launch search ads
- It’s time to say goodbye to YouTube’s overlay ads
- Ad Age and TikTok are giving “young creatives” 60 seconds to depict “the future of creativity”
- Khaby Lame x Jake from State Farm is the hot collab this Super Bowl season
- TikTok adds new marketing goals in continued appeal to small businesses
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