advertising

• TikTok adds to out-of-home push by letting brands “reformat and reimagine” ads for billboards
• Thanks to age verification tech, TikTok is going for a booze cruise

  Age verification tech has made alcohol ads permissible on TikTok. Brands like Malibu and creators like Sabrina Brier are taking advantage.

  
• New report dives into YouTube’s “pester power,” which converts kids’ requests into purchases

  For kids in Generation Alpha, YouTube is far and away the most important platform, and it drives many purchases as a result.

  
• Hasbro, Animaj team up to pair contextual kids’ ads with premium IP

  Hasbro and Animaj have teamed up to launch Lumee, a contextual advertising solution that will be deployed across well-known digital IP.

  
• How early is too early for holiday ads?
• Discord introduced ads in 2024. They seem to be working.
• Kids have the best ad recall on YouTube long-form videos
• Most creator-made ads don’t follow “best practices.” Is that a bad thing?
• Parents want ads that reflect “their emotional experience as a parent,” Moonbug study finds
• Gen Z cares about the environment, so TikTok is helping advertisers measure emissions
• Advertisers hoping to reach under-18 viewers on YouTube can keep PACE with a new tool
• IAB releases full schedule for 2025 NewFronts