advertising

• TikTok Brings Its ‘Creator Marketplace’ Out Of Beta To Help Orchestrate Brand Deals
• Instagram Gets Another Venue For Ads Inside The ‘Shop’ Tab

  It’s official. After a successful test, per Instagram, the platform is bringing ads to another surface -- within the Shop tab globally.

  
• Instagram Testing Photo Ads Within Its ‘Shop’ Tab

  Instagram is testing a new ad product that will live squarely within its ecommerce tab, Shop. Shop is a mobile-only hub launched last year to highlight a wide range of digital storefronts.

  
• TikTok Fetes One-Year Anniversary Of Ad Platform By Asking Creators To ‘Re:Make’ Iconic Commercials

  TikTok is commemorating the one-year anniversary of TikTok For Business -- its public-facing website where advertisers can review ad products, tender purchases, track spend, and glean best practices -- with a new community-wide hashtag campaign.

  
• TikTok To Charge As Much As $2 Million For ‘TopView’ Ads In The Fourth Quarter
• Twitter Testing Fullscreen, Vertical Ads Within Its Stories-Like ‘Fleets’ Feature
• HBO Max To Launch $10 Ad-Supported Monthly Subscription Tier
• Insights: Apple Ends World, Facebook Survives, And Now You Get To Make Lots Of Choices
• YouTube Clocked $6 Billion In Ad Revenues Last Quarter, A 49% Increase Over Q1 2020
• TikTok, IPG Mediabrands Form ‘Creator Collective’ To Connect TikTokers And Advertisers
• YouTube Expands Monetization To Select Videos Containing Drugs, Sexual Humor, Profanity
• Advertisers Can Now Buy Against Even More ‘Curated’ Content Categories On Twitter Amplify