advertising

• Bottoms up! Google is bringing personalization to alcohol ads on YouTube.
• How do brands maximize Meta Partnership Ads? Agentio says that an “infinite creative engine” helps.

  After studying 65,000 Meta Partnership Ads, Agentio has pulled out some data points that explain how to use the format most effectively.

  
• TikTok adds to out-of-home push by letting brands “reformat and reimagine” ads for billboards

  TikTok is bringing custom creative to its "out of phone" campaigns by extending its partnership with Vistar Media.

  
• Thanks to age verification tech, TikTok is going for a booze cruise

  Age verification tech has made alcohol ads permissible on TikTok. Brands like Malibu and creators like Sabrina Brier are taking advantage.

  
• New report dives into YouTube’s “pester power,” which converts kids’ requests into purchases
• Hasbro, Animaj team up to pair contextual kids’ ads with premium IP
• How early is too early for holiday ads?
• Discord introduced ads in 2024. They seem to be working.
• Kids have the best ad recall on YouTube long-form videos
• Most creator-made ads don’t follow “best practices.” Is that a bad thing?
• Parents want ads that reflect “their emotional experience as a parent,” Moonbug study finds
• Gen Z cares about the environment, so TikTok is helping advertisers measure emissions