With Super Bowl LVIII on the horizon, YouTube AdBlitz is taking the field. The annual hub has returned to host all of the commercials that will air during the Big Game in 2024.
AdBlitz is a tradition that dates back to 2006, just one year after YouTube’s initial launch. As the hub has evolved, it has incorporated new features while reeling in hundreds of millions of hours of watch time. YouTube’s relationship with the NFL has expanded as well. The leading video platform acquired the NFL Sunday Ticket package ahead of the 2023 season.
YouTube’s promotion of the coveted football subscription has opened up opportunities for its community of creators. Last year’s AdBlitz included appearances from creators like Logan Paul and KSI, who bought a Big Game spot to support their beverage brand Prime Hydration.
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As it brings AdBlitz back for another drive, YouTube is celebrating its prominent position in the Super Bowl ad discourse. A report from Comscore showed that YouTube reached 88% of adults 18-49 with a Super Bowl ad, compared to 68% on TV. “As viewership of mass-culture moments continues to fragment across TV, streaming, and digital video, YouTube is the only place you can watch every Super Bowl ad, all in one place,” YouTube VP of Agency, Platforms, and Client Solutions Kristen O’Hara wrote in a blog post.
The teams that will play in Super Bowl LVIII haven’t punched their tickets to Las Vegas yet, but several brands have already shared their commercials through AdBlitz. Some, like Hellmann’s, are using YouTube’s hub to preview their upcoming ads. My favorite so far is Pete Davidson‘s pitch for Totino’s:
After Super Bowl LVIII, viewers can return to AdBlitz to evaluate the full slate of commercials.