advertising

• Advertisers Are Increasingly Weary Of Brand Safety On Google Preferred (Report)
• YouTube Says World Series Ad Campaign Drove “Double Digit” Lift In YouTube TV Brand Awareness

  YouTube said that its big World Series ad campaign featuring YouTube TV ended up as a big success in terms of lifting brand awareness and driving sales.

  
• Ikea’s Ingenious Pre-Roll Ads Turn The Viewer Into A Voyeur

  Ikea has created YouTube pre-roll ads that are so boring that they actually fascinate stories with extended looks into the lives of teenagers.

  
• Casey Neistat: YouTube Doesn’t Do Enough To Take Care Of Creator Community

  The admonishment arrives after Neistat said that a second video on his channel -- this time an innocous travel vlog -- had been unfairly demonetized.

  
• Amazon Weighing New Ad Programs To Make It A More Formidable YouTube Competitor (Report)
• Creators Cry Foul After YouTube Demonetizes Casey Neistat’s #LoveArmyLasVegas Video
• YouTube TV To Serve As Presenting Sponsor Of The 2017 World Series
• YouTube Launches Ad Tool That Generates Thousands Of Variations Of The Same Spot
• YouTube Apologizes To ‘Red’ Subscribers Who Were Served Ads, Says Fix Is In The Works
• YouTube Developing First European Ad-Supported Original Series ‘Training Days’
• TV Ad Spend To Remain Flat Through 2021 As Cord-Cutting Surpasses Projections (Report)
• Facebook Sets Guidelines To Dictate What Types Of Content It Won’t Monetize