advertising

• BuzzFeed To Lay Off Roughly 100 Staffers Amid Missed Revenue Goals
• High-End Fashion Retailer Yoox Hides Exclusive Deals In 15-Second YouTube Ads

  Yoox, a high end retailer from Italy, hid exclusive deals that last for only 15 seconds within individual pre-roll ads on YouTube.

  
• Adidas, Mars Among Brands To Suspend YouTube Campaigns In Response To Inappropriate Kids Videos

  Some advertisers, including Adidas, Mars, and Deutsche Bank, have suspended YouTube campaigns in response to the controversy known as ElsaGate.

  
• Advertisers Are Increasingly Weary Of Brand Safety On Google Preferred (Report)

  Several marketers report feeling misled for paying top dollar on campaigns that either could or did end up running against questionable content.

  
• YouTube Says World Series Ad Campaign Drove “Double Digit” Lift In YouTube TV Brand Awareness
• Ikea’s Ingenious Pre-Roll Ads Turn The Viewer Into A Voyeur
• Casey Neistat: YouTube Doesn’t Do Enough To Take Care Of Creator Community
• Amazon Weighing New Ad Programs To Make It A More Formidable YouTube Competitor (Report)
• Creators Cry Foul After YouTube Demonetizes Casey Neistat’s #LoveArmyLasVegas Video
• YouTube TV To Serve As Presenting Sponsor Of The 2017 World Series
• YouTube Launches Ad Tool That Generates Thousands Of Variations Of The Same Spot
• YouTube Apologizes To ‘Red’ Subscribers Who Were Served Ads, Says Fix Is In The Works