advertising

• YouTube Developing First European Ad-Supported Original Series ‘Training Days’
• TV Ad Spend To Remain Flat Through 2021 As Cord-Cutting Surpasses Projections (Report)

  In 2017, for instance, eMarketer says that television ad spend is expected to grow just 0.5% to a less-than-projected $71.65 billion.

  
• Facebook Sets Guidelines To Dictate What Types Of Content It Won’t Monetize

  Facebook is helping allay concerns about brand safety by setting up monetization guidelines for videos uploaded to its platform.

  
• Hulu Taps Anna Kendrick For Ad Campaign Touting New Live TV Service

  Directed by Robert Stromberg ('Maleficent'), the campaign is themed ‘For The Audience’ and features the tagline “TV come true.”

  
• YouTube Launches Advertiser-Facing Campaign To Promote Six-Second Spots, Underserved Demographics
• Cross-Screen Ad Software Startup VideoAmp Closes $21.4 Million Funding Round
• Facebook Splits Its In-Stream, “Mid-Roll” Ads Into New Category For Brand Partners
• Reddit Launches An In-House Video Player In Beta
• Verizon Returns Its Ads To YouTube After A Five-Month Freeze
• Google Preferred Advertisers Return To YouTube Months After ‘Adpocalypse’ (Study)
• YouTube Kids Lands “Eight-Figure” Upfront Commitment From Toy Brand Mattel
• MyLifeAsEva, LaurDIY Named Faces Of Fanta’s Massive Summer Campaign