advertising

• Mobile Video Ad Spend To Surpass Computer Spend For First Time Next Year (Report)
• Snapchat Lets Advertisers Cook Up DIY Creative Based Off Templates

  Snapchat has launched a self-service platform that lets small businesses create their own ads based off pre-arranged templates.

  
• YouTube Reportedly Offered Nominal Refunds To Brands Who Pulled Spend In ‘Adpocalypse’

  YouTube reportedly offered nominal refunds to advertisers who pulled their spend earlier this year that, in some cases, amounted to less than $3.00.

  
• Podcast Ad Revenues Are Expected To Reach $220 Million In 2017 (Study)

  Podcast ad revenues are expected to explode this year -- to the tune of $220 million in 2017, according to the Interactive Advertising Bureau.

  
• YouTube’s Ad-Supported Originals Are Directly Competing For TV Ad Dollars
• A Day In The Life Of An Agent At VidCon With CAA’s Andrew Graham
• AwesomenessTV To Expand Spanish Presence In New Pact With 2btube
• FOX’s Adoption Of Six-Second Ads Is A Big Win For YouTube
• Time Warner Will Produce $100 Million Worth Of Original Shows For Snapchat
• Twitter Study Claims Its Pre-Rolls Perform On Par With Those Of Leading Competitor
• After ‘Adpocalypse’, Teespring Expects To Pay YouTubers $6 Million In 2017
• Toyota Enlists Bad Lip Reading For A Series Of Commercials