2btube, a Spanish language digital talent agency and video producer, has inked a pact with Awesomeness to produce and manage all content and advertising for the leading Gen Z network’s Spanish YouTube channel.

As part of the deal, 2btube’s 2bservices division — which specializes in data analysis, audience optimization, and content protection — will work to grow existing and new video formats, including series like Taste Test, Dulce Independencia, and Unboxing Battles. AwesomenessTV’s Spanish channel will also feature appearances by 2btube talent, including Luna Dangelis, Rubén Errebeene, and Catacroquer.

“As AwesomenessTV continues to grow, 2btube is the ideal partner to help expand our brand in Spain,” said Awesomeness’ managing director, Mark Joseph, in a statement. “We are looking forward to working closely with them to produce new content and introduce new talent to the Spanish Gen Z audience.”

2btube, which also operates a summer camp for aspiring YouTube stars, most recently launched a music vertical to rep creators like Alex Aiono, Keyblade, Piter G, Saak, and Pablos Campos.

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