advertising

• In Big Boon For Creators And Advertisers, Apple Will Provide Some Podcast Analytics
• Snap Acquires Ad Measurement Startup ‘Placed’ In $125 Million Deal (Report)

  Snap Inc. has purchased Placed, a six-year-old startup that measures what impact digital advertising campaigns have on offline purchases.

  
• Google To Tell Advertisers How Often Their YouTube Spots Lead To Store Visits

  Google will now track ads on YouTube to see how often their viewership leads to brick-and-mortar store visits from targeted consumers.

  
• Pinterest Integrates Autoplay Video Ads Into Home Feeds, Search Results

  Pinterest launched video ads last August, and began testing autoplay video ads in November, though they were initially relegated to the ‘Explore’ section.

  
• YouTube Will Survive the Adpocalypse….And So Will You
• Vidme Launches Paid Subscription Option To Diversify Creator Revenue Streams
• Ahead Of Mother’s Day, YouTube Shares Research About What Moms Are Watching
• Here’s How The YouTube ’Adpocalypse’ Is Affecting Top Creators
• Top Ad Agency’s CEO Says His Company Will Commit $200 Million To Snapchat In 2017
• Google Addresses YouTube Ad Controversy In Q1 2017 Earnings Report
• IAB Says Overall Digital Video Ad Revenues Grew 53% To $9.1 Billion Last Year
• Here’s What One Of The Creators Of The NewFronts Thinks About The State Of Digital Media’s Biggest Advertising Event