TikTok’s D’Amelio sisters (who have a combined follower count of 160+ million on the video app) are fronting a “larger than life competition series” where they’ll challenge fellow celebrities to feats of “bravery, athleticism, and ingenuity,” per the company.
NewFronts
- Twitter Unveils Bevy Of Branded Content Deals With Billboard, Genius, Refinery29, Tastemade
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Snapchat Lines Up Originals Featuring Charli And Dixie D’Amelio, Megan Thee Stallion, Manny MUA
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BuzzFeed, Absent From NewFronts Since 2016, Returns To Tout Business Diversity, ‘Lighthouse’ Ad Product
BuzzFeed made a short-but-sweet return to the (virtual) NewFronts stage for the first time since 2016, where in lieu of a traditional content slate announcement, the publisher shared how it has diversified its business in recent years over the course of a breezy, 10-minute presentation.
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Snapchat’s New ‘Creator Marketplace’ Will Pair Marketers With Creators To Collaborate On Ads
At its NewFront presentation today, Snapchat unveiled a new venture called Creator Marketplace, which will enable marketers to connect with Lens creators (and eventually Snap Stars, or Snapchatters who tout verified accounts) to collaborate on ads.
- Conde Nast Clocks 62 Million YouTube Subscribers, Unveils New Shoppable Ad Product
- YouTube Viewers Now Watch More Than 1 Billion Hours Of Content Each Day
- YouTube Sets Original Docuseries With Will Smith, Alicia Keys, Migos At ‘Brandcast Delivered’
- Roku Unveils First Original Programming Slate Featuring Quibi, ‘This Old House’
- At Inaugural NewFront, Amazon Reports 120 Million Monthly Viewers Of Ad-Supported Video Content
- Amazon’s Exclusive Streaming Deal With The NFL To Kick Off 1 Year Earlier Than Anticipated
- IAB Reveals Full 2021 NewFronts Schedule Featuring YouTube, TikTok, NBCUniversal
- 2021 NewFronts Announce Full Lineup Of Presenting Companies, Including Amazon, YouTube, TikTok
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