NewFronts

• David Dobrik, Vat19, Ryan ToysReview Named Finalists At Second Annual ‘Streamys Brand Awards’
• IAB Announces Initial Slate For Second Annual NewFronts West, Featuring Facebook, Vevo, Streamys Brand Awards, More

  The Interactive Advertising Bureau (IAB) has announced the lineup for its second annual NewFronts West -- an invitation-only, Los Angeles-based event that grew out of the long-running flagship NewFronts event series in New York, where top digital publishers pitch their latest programming to prospective advertisers in highly-produced presentations.

  
• NewFronts Presenters Sought To Redefine The Concept Of ‘Primetime’ For Our Mobile Age

  At this year’s NewFronts, top Starcom Worldwide exec Kristina Lutz says that several presenters discussed reinventing the concept of television primetime for our digital age.

  
• “Commerce Is Coming To The NewFronts,” Says Wavemaker’s Content Head Noah Mallin

  “Commerce is coming to the NewFronts,” says leading ad exec Noah Mallin.In an interview with Tubefilter, the head of content and experience at top ad agency Wavemaker -- which reps clients including L'Oréal, IKEA, Paramount Pictures, and Colgate-Palmolive -- said that more and more publishers are integrating commerce ventures into their presentations.

  
• Sock Startup Bombas Says YouTube Yields More First-Time Orders Than Any Other Ad Platform
• More Than 250 Million Hours Of YouTube Content Are Watched On TV Screens Every Single Day
• At Brandcast, YouTube Announces Creator-Driven Original Projects Starring Markiplier, Dude Perfect, Claire Wineland
• Target Unveils Rebranded In-House Media Agency ‘Roundel’ At Inaugural NewFronts Outing
• Target Names Digital Vet Karyn Spencer Director Of Talent Partnerships And Influence Marketing (Exclusive)
• Altruistic Creator Jay Shetty Pacts With Ellen Digital Network For “Snackable” Motivation
• Vudu Announces ‘Blue’s Clues’ Remake, Studio71 Film ‘Adventure Force 5’
• As Brand Safety Concerns Mount, Vice Denounces Keyword Blacklists For Restricting Diversity