YouTube’s annual Brandcast -- a showcase attended by advertisers and other VIPs, during which the video giant typically unveils latest stats and breaking news -- is the most recent casualty as concerns surrounding coronavirus continue to mount.
NewFronts
- The NewFronts Have Been Rescheduled For The Week Beginning June 22
-
YouTube To Stream This Year’s Brandcast Due To Coronavirus, As NewFronts Recommends Other Presenters Do The Same
-
IAB Reformats NewFronts Once Again With Eight-Day Event, Breakout Sessions For ‘Audio’, ‘Influencers’
The NewFronts have undergone a restructuring once again.After halving the formerly two-week marketplace -- where publishers and platforms convene for high-octane showcases of their latest programming ventures and ad offerings in a bid to drive sales -- to a one-week event in 2018, the Interactive Advertising Bureau (IAB), which hosts the event, has announced further changes for 2020.
-
How Mattel Harnessed YouTube To Help Bring Its Iconic Barbie Character Down To Earth
In order to evolve and modernize the 60-year-old Barbie brand for today’s consumer, and to make her a better role model for young girls, parent company Mattel knew that it had to focus on the legendary doll's imperfections.
- David Dobrik, Vat19, Ryan ToysReview Named Finalists At Second Annual ‘Streamys Brand Awards’
- IAB Announces Initial Slate For Second Annual NewFronts West, Featuring Facebook, Vevo, Streamys Brand Awards, More
- NewFronts Presenters Sought To Redefine The Concept Of ‘Primetime’ For Our Mobile Age
- “Commerce Is Coming To The NewFronts,” Says Wavemaker’s Content Head Noah Mallin
- Sock Startup Bombas Says YouTube Yields More First-Time Orders Than Any Other Ad Platform
- More Than 250 Million Hours Of YouTube Content Are Watched On TV Screens Every Single Day
- At Brandcast, YouTube Announces Creator-Driven Original Projects Starring Markiplier, Dude Perfect, Claire Wineland
- Target Unveils Rebranded In-House Media Agency ‘Roundel’ At Inaugural NewFronts Outing
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024
- TikTok announces 18+ live streams for content that needs to be “limited to adults”
- Could TikTok could fetch a $100 billion price tag? ByteDance would have to sell to find out.
- William Osman’s STEM convention Open Sauce returns for second year, will feature 150 content creators
- Millionaires: For the SaucyTV family, “YouTube is the greatest canvas”