Tubefilter’s coverage of the 2020 IAB NewFronts is brought to you in partnership with – an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content. You can check out all our NewFronts coverage right here.
At its NewFronts presentation this afternoon, Ellen DeGeneres’ Ellen Digital Network (EDN) announced partnerships with actresses and comedians Tiffany Haddish and Ellie Kemper — as well as new series with breakout TikTok star Tabitha Brown and YouTube staple Bretman Rock.
The EDN brand, whose core content tenants are ‘kindness’, ‘humanity’, and ‘optimism’, will work with Haddish on a soon-to-be-christened series, and is also developing Help Me Gen Z with Kemper, where the actress will sit down with Gen Zers to discuss slang words, TikTok, and other youth-centric trends.
Subscribe to get the latest creator news
Brown, who has exploded on TikTok recently for her kind and comforting voice as well as her vegan cooking acumen, will work with EDN on All Love, where she will provide advice on all things cooking, parenting, social media, and self-care. Rock, for his part, will headline Bretman U. In each episode, the beauty and lifestyle star will open a mystery box containing props and clues from a different era in time, which he must use to creatively school viewers.
Two other social media stars — fan-favorite couple Lauren Speed Hamilton and Cameron Hamilton from the Netflix reality hit Love Is Blind — will headline a cocktail-themed virtual competition called Game Night with four other influencer couples.
Other additions to the EDN slate announced at the NewFronts include: Lady Parts, where the actress Sarah Hyland will explore female sex and anatomy; Officiate-ly In Love, where comedian and host Loni Love will officiate virtual weddings; and Monica’s New Pad, where writer, actor, and producer Monica Padman will renovate her first house all by herself. EDN’s existing slate comprises Momsplaining with Kristen Bell, Fearless with Ashley Graham, and Fempire with Ayesha Curry.
EDN falls under six-year-old parent company Ellen Digital Ventures (EDV) — a joint venture between DeGeneres and Warner Bros’ Digital Networks. EDN comprises short-form video platform EllenTube, hit mobile gaming app Heads Up!, and the Ellen On The Go podcast. The network says it boasts a reach of 260 million collective followers and averages 1 billion monthly views across all platforms.
BEN is an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content with guaranteed ROI. With its proprietary AI and platform, BEN is the first and only company using machine learning and deep learning neural networks to identify high-impact opportunities for authentic, non-disruptive brand integrations. BEN combines its AI with 40+ years of experience and a team of industry experts to connect brands with the right audiences and content opportunities in meaningful ways. If you’d like to find out how BEN can increase your sales by 10x (like we have done for our other clients), then get in touch with us today.