NewFronts

• Twitter’s NewFronts presentation pitches it as “the second screen and the first scroll”
• TikTok is finally splitting ad revenue with (some) creators

  Only creators with at least 100,000 followers will be eligible to earn revenue off ads run on their content.

  
• Snapchat unveils Simone Biles Original, Cameo partnership, and new inclusivity pledge

  Snapchat currently has more than 600 million monthly active users, and 332 million daily active users.

  
• Amazon’s freshly rebranded Freevee unveils growing slate of streaming originals

  Amazon said it would amp Freevee’s content production by 70% in 2022.

  
• With its ‘Bridgerton’ and ‘Top Gun’ events, YouTube is courting the TV and film industries
• Here are the schedules for the 2022 NewFronts and Podcast Upfront
• YouTube wants TV ad dollars. So it’s going to the Upfronts.
• Insights: NewFronts Companies Pitched Big Screens And Brand Safety, Until TikTok Came Along
• BuzzFeed Appoints Litty Samuel Executive Director Of Editorial Video
• Ellen Digital Ventures Unveils 3 Fan-Focused Content Verticals During NewFronts Outing
• TikTok Urges Brands To Participate In Creator Community, Vows Its Popularity Will Persist Post-Pandemic
• Twitter Unveils Bevy Of Branded Content Deals With Billboard, Genius, Refinery29, Tastemade