Facebook

• Following Licensing Pacts, Facebook Will Let Users Add Music To Their Personal Videos
• Insights: Has Facebook Already Lost The Next Generation Of Users?

  Facebook's apology tour hits the media with $32 million in ad spend while teens are leaving the platform for hipper pastures.

  
• Facebook Is Testing Its Own Influencer Marketing Platform

  Thus far called "Branded Content Matching," Facebook's developing influencer marketing platform will let brands search for influencers on the platform that best meet their target demographic needs. No word yet on when the tool will officially launch.

  
• Facebook Watch To Spend Up To $10 Million Per Series Amid News Programming Push (Report)

  Facebook is in the process of courting publishers to create daily and weekly news shows for Watch -- offering budgets that range from $5 million to $10 million annually for daily shows and from $1 million to $2 million for weekly series.

  
• Facebook Adds New Live Stream Tools, One Like Twitch Co-Streams
• Tamera Mowry-Housley Joins Sister Tia On Facebook Watch, Along With Nala The Cat
• Facebook Game Streamers Can Now Get Tips Through Mobile Apps
• Insights: Zayonara, Zuck! It’s Time For A New Facebook CEO
• Facebook To Launch Paid Monthly Subscriptions, New ‘Rights Manager’ For Creators
• Facebook Taps Former BuzzFeed, Pinterest Execs For Top Roles On Video Team
• Kim Kardashian West Producing Celeb Prank Series For Facebook Watch
• Facebook Live Usage Among Previously-Paid Publishers Declined By More Than 50% In 2017