Branded Entertainment

• Which Sports Brands Have Been Viewed The Most In 2019 So Far?
• Ryan Toys Review Scrubs Up With Colgate For Children’s Oral Care Collection

  YouTube megastar Ryan 'ToysReview' Kaji is expanding his empire into the toothpaste biz. The eight-year-old, who has achieved explosive YouTube fame thanks to his toy unboxing videos, has pacted with household brand Colgate to create his own line of children’s toothpastes and oral care products, The Drum reports.

  
• Glad Challenges YouTube Vet Grace Helbig To Create An Instagram-Worthy Dish While Offroading

  Grace Helbig’s latest YouTube video sees her valiantly attempt to Press’n Seal her way to success in a wild cooking adventure. The veteran comedian, who has 2.8 million subscribers on the platform and is perhaps best known for her various projects with longtime collaborator Mamrie Hart, today unveiled the Moving Kitchen Challenge, sponsored by Glad. In the video, Helbig has to use a well-stocked, fully kitted-out kitchen to put together a beautiful, Instagram-worthy poke bowl. Not too hard, right?

  
• Kayla Itsines, Jeffree Star, Eugene Lee Yang Named Most Influential Influencers (Study)

  At the Cannes Lions media convention this week in the south of France, global ad agency OMD shared the results of a study in which it sought to determine the 20 most influential influencers across 12 content categories -- from fitness to beauty to gaming to food.

  
• Hardee’s Enlists Ryan ToysReview To Relaunch Kid’s Meal Business After 8 Years
• MrBeast Drops Video Of Real Life, EA-Sponsored ‘Apex Legends’ Battle Starring 39 YouTubers Competing For $200,000
• Molly Burke Seeks To Reclaim A Traumatic Moment In Samsung Travel Series
• Insights: Snapchat’s Vertical Visual Pioneer Moves On To Directing
• Insights: Six Marketing Trends Facing Influencers In 2019
• Insights: When You Legally Can’t Give It Away–Is Marijuana The Toughest Job In Influencer Marketing?
• Insights: Amazon’s Brand Ambassadors Swear Everything’s A-OK
• UK Consumer Watchdog Is Monitoring Social Influencers Who May Be Failing To Disclose Paid Promotions