Branded Entertainment

• Kayla Itsines, Jeffree Star, Eugene Lee Yang Named Most Influential Influencers (Study)
• Hardee’s Enlists Ryan ToysReview To Relaunch Kid’s Meal Business After 8 Years

  Ryan ToysReview, the seven-year-old YouTube phenom with 20 million subscribers and an astonishing 30 billion lifetime views, is helping fast food chain Hardee’s get back into the children's meal business.

  
• MrBeast Drops Video Of Real Life, EA-Sponsored ‘Apex Legends’ Battle Starring 39 YouTubers Competing For $200,000

  MrBeast just dropped one of the biggest YouTuber collaborations ever: a real-life version of hit battle royale game Apex Legends, featuring 39 top YouTubers facing off in a massive arena to win $100,000.

  
• Molly Burke Seeks To Reclaim A Traumatic Moment In Samsung Travel Series

  Molly Burke describes herself as a "typical sushi and makeup loving millennial girl." That totally doesn't give the burgeoning YouTube star enough credit.

  
• Insights: Snapchat’s Vertical Visual Pioneer Moves On To Directing
• Insights: Six Marketing Trends Facing Influencers In 2019
• Insights: When You Legally Can’t Give It Away–Is Marijuana The Toughest Job In Influencer Marketing?
• Insights: Amazon’s Brand Ambassadors Swear Everything’s A-OK
• UK Consumer Watchdog Is Monitoring Social Influencers Who May Be Failing To Disclose Paid Promotions
• How To Build And Engage A YouTube Community: 5 Tips Every Brand Can Learn From Toy And Entertainment Companies
• YouTube Star Liza Koshy Answers A Live Reddit AMA In A Car Going 130 MPH
• Behind the Brand Deal: How Portal A Creates Compelling Branded Content With High-Profile Influencers