Branded Entertainment

• How To Build And Engage A YouTube Community: 5 Tips Every Brand Can Learn From Toy And Entertainment Companies
• YouTube Star Liza Koshy Answers A Live Reddit AMA In A Car Going 130 MPH

  In Audi and Reddit's branded YouTube series, "Think Faster," digital star Liza Koshy answered questions posed by people on Reddit while driving in a speeding Audi. The interview covered her Met Gala experience and asked the important question of whether or not the sky is a giant blanket.

  
• Behind the Brand Deal: How Portal A Creates Compelling Branded Content With High-Profile Influencers

  Portal A's Head of Talent, Brittani Kagan dives into the highs and lows of creating branded content in 2018 and aligning advertisers with high-profile influencers.

  
• Insights: IMAX And Nickelodeon Hope To Find Lost Gen Z Fans In VR

  In the IMAX VR experience, you’re furnished with an Oculus Rift headset and hand controls that allow you to wield a slime gun, grab ping pong paddles, basketballs, and paint tubes, or teleport quickly across the space.

  
• Insights: Building A More Perfect Beast—App Lessons From Vero’s Rise And Fall
• Insights: Stuck Between YouTube And A Hard Place, Being An Influencer Is Tougher Than Ever
• Behind the Brand Deal: How ‘Best Fiends’ Influencer Marketing Took Over YouTube
• Behind The Brand Deal: Edelman’s Sybil Grieb
• No “Bright Line” In Influencer Marketing No-Nos, Tubefilter And SAG-AFTRA FTC Panel Shows
• Behind The Brand Deal: Alyssa Manning Of Two Pillar Management
• Behind The Brand Deal: Dulce Candy
• A Dutch YouTuber Dressed As Spiderman Bought A €23,070 Car With YouTube Views