Branded Entertainment

• Axe Partners With Well-Coiffed Instagram Stars To Promote Hair Products
• Are You Not Entertained?! 5 Ways To Make (Actually) Good Branded Content

  “Make content, not ads. Make less of the stuff people will skip and ignore, and more of what they will watch and share.”

  
• The Age Of Crossover Talent

  Hollywood is a notoriously difficult place for young, on-screen talent to find success. But that's the old model. Enter YouTube.

  
• How Influencers Can Stay Out Of The Mud—Advice From Furious Pete

  Furious Pete has some advice for how brands can get their hands dirty and work with influencers or let those influencers do all the work.

  
• Christian Slater Channels Mr. Robot In HP’s New Branded Web Series
• The Future Of Advertising Is 360° Integration Campaigns. Here’s How To Think About Them.
• Yes, We Finally Have Digital’s Super Bowl Ad: Snapchat Lenses Create A “Big Game” For Digital
• Executing Global Influencer Campaigns
• YouTube Star Kurt Hugo Schneider’s Butterfinger Cover Of The Backstreet Boys Is Strange, With Candy
• It Takes More Than A Platform To Date Influencers
• Advertising Awards Ceremony The One Show Launches Influencer Marketing Categories
• 4 Tips On How Creators Can Work With Brands (From Someone Who Does It Thousands Of Times A Year)