Branded Entertainment

• It Takes More Than A Platform To Date Influencers
• Advertising Awards Ceremony The One Show Launches Influencer Marketing Categories

  The One Show, an awards ceremony for excellent advertising, is now handing out trophies for influencer marketing campaigns.

  
• 4 Tips On How Creators Can Work With Brands (From Someone Who Does It Thousands Of Times A Year)

  95% of branding professionals believe it is important for brands to engage with these digital influencers. Here are some tips on how to do it well.

  
• YouTube Star Manny Mua The First Male Star Of A Maybelline Makeup Campaign

  Manny Mua and Shayla Mitchell starred together in a Maybelline campaign, with Mua becoming the first man to achieve that particular feat.

  
• Starbucks Teams Up With Three ‘Simpsons’ Writers For Its Second Web Series
• Taco Bell Retells Stories From The Internet In Part One Of Branded Video Push
• Wes Anderson Directs Holiday-Season Digital Short Film For H&M
• Marquese Scott, Chachi Gonzales Share Their Passions In Boost Mobile Branded Campaign
• GarageMonkey Hits The Road With Top Auto Influencers For Seminal SEMA Tour
• AT&T Reportedly In Talks To Acquire Time Warner In Year’s Biggest Media Deal
• Yahoo’s Email Hack Could Cause Verizon To Abandon $4.8 Billion Deal
• CoverGirl Makes History With First Male Spokesmodel: Social Media Star James Charles