Branded Entertainment

• Advertising Awards Ceremony The One Show Launches Influencer Marketing Categories
• 4 Tips On How Creators Can Work With Brands (From Someone Who Does It Thousands Of Times A Year)

  95% of branding professionals believe it is important for brands to engage with these digital influencers. Here are some tips on how to do it well.

  
• YouTube Star Manny Mua The First Male Star Of A Maybelline Makeup Campaign

  Manny Mua and Shayla Mitchell starred together in a Maybelline campaign, with Mua becoming the first man to achieve that particular feat.

  
• Starbucks Teams Up With Three ‘Simpsons’ Writers For Its Second Web Series

  Starbucks has teamed up with three well-known 'The Simpsons' writers for an animated branded web series called '1st & Main.'

  
• Taco Bell Retells Stories From The Internet In Part One Of Branded Video Push
• Wes Anderson Directs Holiday-Season Digital Short Film For H&M
• Marquese Scott, Chachi Gonzales Share Their Passions In Boost Mobile Branded Campaign
• GarageMonkey Hits The Road With Top Auto Influencers For Seminal SEMA Tour
• AT&T Reportedly In Talks To Acquire Time Warner In Year’s Biggest Media Deal
• Yahoo’s Email Hack Could Cause Verizon To Abandon $4.8 Billion Deal
• CoverGirl Makes History With First Male Spokesmodel: Social Media Star James Charles
• ‘Mattel Creations’, The Toy Giant’s TV And Digital Content Division, Adds Two Key Executives