Branded Entertainment

• ‘Mattel Creations’, The Toy Giant’s TV And Digital Content Division, Adds Two Key Executives
• YouTube Adds New Tool To Help Creators Disclose Branded Videos

  YouTube has announced a tool that will let creators easily inform viewers about branded videos that feature paid promotions.

  
• First Episode Of Rooster Teeth, AT&T’s ‘Schooled’ Pits YouTube Gamers Against Kids

  Geoff Ramsey picks out the youngsters who will go up against Achievement Hunter in the first episode of the web series 'Schooled.'

  
• McDonald’s Tells Us About Its Food With New Web Series

  McDonald's is looking to generate some good PR for its fast food items with a new branded web series called 'What's Cooking?'

  
• Vessel Might Be The Next Piece Of Verizon’s Growing Online Video Portfolio
• The ‘Pokemon Generations’ Web Series Is A Nostalgia Trip For Nintendo Fans
• Geico’s New Web Series Appeals To The E-Sports Crowd
• Google’s Nest Turns Home Video Footage Into Playlist Of YouTube Videos
• Starbucks Celebrates ‘Upstanders’ With Its First Branded Web Series
• United Entertainment Group, CitizenNet To Match Brands With Influencers Using New Metric
• 3 Common Misconceptions Around The FTC Guidelines, Online Video, And Disclosing Branded Content
• Twitter Launches New Ad Product, ‘Promoted Stickers’, In Partnership With Pepsi