Branded Entertainment

• Machinima, Hasbro Premiere Animated ‘Transformers’ Sequel Series On Go90
• ABC Veteran Tapped To Lead Content For AwesomenessTV And Verizon’s New Video Service

  The service was first announced back in April, when Verizon purchased a 24.5% stake in AwesomenessTV for a reported $159 million.

  
• Samsung’s Top Media Executive To Leave Amid Slew Of Department Cuts (Report)

  Samsung has reportedly lost its top-ranking media executive, John Pleasants -- who formerly served as the company’s EVP of media solutions in San Francisco.

  
• Us The Duo To Release ‘Public Record’, A Five-Song EP Inspired By Fans’ Life Stories

  The project is part of AT&T and Fullscreen’s Hello Lab initiative -- a yearlong project that also features creators like Grace Helbig and Rooster Teeth.

  
• Verizon Officially Acquires Yahoo For $4.8 Billion
• Verizon Reportedly Close To $5 Billion Purchase Of Yahoo
• Mountain Dew Launches First Brand-Owned MCN, ‘Green Label’, With D-Trix, Others (Exclusive)
• Unexpected John Cena Shows Up In Real Life And It’s Adorable
• Marriott To Bring Back Taryn Southern-Hosted Talk Show ‘Do Not Disturb’ (Exclusive)
• Food Brand Mondelēz Doubles Down On Branded Video Content
• Old Spice Invites YouTube Stars, Fans To Run In Strange Patterns And Win Prizes
• National Geographic Gets 780,000 Snapchat Views Per Day, Plans Video Series On Instagram