Branded Entertainment

• Samsung’s Top Media Executive To Leave Amid Slew Of Department Cuts (Report)
• Us The Duo To Release ‘Public Record’, A Five-Song EP Inspired By Fans’ Life Stories

  The project is part of AT&T and Fullscreen’s Hello Lab initiative -- a yearlong project that also features creators like Grace Helbig and Rooster Teeth.

  
• Verizon Officially Acquires Yahoo For $4.8 Billion

  The final price for Verizon's acquisition of Yahoo will be $4.8 billion. Yahoo CEO Marissa Mayer plans to stay on after the deal is complete.

  
• Verizon Reportedly Close To $5 Billion Purchase Of Yahoo

  According to multiple reports, Verizon is close to acquiring digital media company Yahoo for a reported price of $5 billion.

  
• Mountain Dew Launches First Brand-Owned MCN, ‘Green Label’, With D-Trix, Others (Exclusive)
• Unexpected John Cena Shows Up In Real Life And It’s Adorable
• Marriott To Bring Back Taryn Southern-Hosted Talk Show ‘Do Not Disturb’ (Exclusive)
• Food Brand Mondelēz Doubles Down On Branded Video Content
• Old Spice Invites YouTube Stars, Fans To Run In Strange Patterns And Win Prizes
• National Geographic Gets 780,000 Snapchat Views Per Day, Plans Video Series On Instagram
• Michelle Phan’s ICON Network, Subway Go Behind-The-Scenes Of Social Media
• YouTube Reacts To Its Most-Viewed Commercial Spots In Latest Ad Leaderboard