Branded Entertainment

• Michelle Phan’s ICON Network, Subway Go Behind-The-Scenes Of Social Media
• YouTube Reacts To Its Most-Viewed Commercial Spots In Latest Ad Leaderboard

  YouTube's latest installment of its Ads Leaderboard features YouTube employees and advertising execs reacting to the most-viewed ads of the month.

  
• Verizon, Hearst Further Partnership With Joint Purchase Of Millennial Male-Focused Complex

  Verizon and Hearst today announced that they will jointly acquire Complex -- with each company owning a 50% stake in the millennial male video powerhouse.

  
• Amazon Aims Squarely At Netflix With New Monthly Subscription Packages For Prime

  Amazon unveiled last night two monthly subscription options for its Prime product, which was previously only available as an annual offering.

  
• Verizon To Purchase 24.5% Stake In AwesomenessTV, Valuing The Company At $650 Million
• Shaun ‘Shonduras’ McBride Launches Interactive Weekly Snapchat Series ‘Make My Monday’
• Fullscreen Set To Launch Ad-Free Subscription Service ‘fullscreen’ In April With Full Slate Of Originals
• Viceland TV Channel To Run Native Samsung Ads In Lieu Of Some Commercial Breaks
• AT&T Kicks Off Yearlong ‘Hello Lab’ Initiative With Damon And Jo’s Social Media-Driven Travel Show
• Verizon, Hearst Form Joint Venture To Produce Digital Programming For Millennials
• YouTube Stars Blow Up A Limo To Promote ‘London Has Fallen’
• Totino’s Combines Twitch With Mechanical Bull Rides For Clever Brand Campaign