Branded Entertainment

• Verizon, Hearst Further Partnership With Joint Purchase Of Millennial Male-Focused Complex
• Amazon Aims Squarely At Netflix With New Monthly Subscription Packages For Prime

  Amazon unveiled last night two monthly subscription options for its Prime product, which was previously only available as an annual offering.

  
• Verizon To Purchase 24.5% Stake In AwesomenessTV, Valuing The Company At $650 Million

  Verizon has signed an agreement to purchase a 24.5% stake in AwesomenessTV, valuing the four-year-old, teen-leaning media company at $650 million.

  
• Shaun ‘Shonduras’ McBride Launches Interactive Weekly Snapchat Series ‘Make My Monday’

  On 'Make My Monday', McBride will give followers the opportunity to Snap him dares every Monday morning, which he will have to complete that same day.

  
• Fullscreen Set To Launch Ad-Free Subscription Service ‘fullscreen’ In April With Full Slate Of Originals
• Viceland TV Channel To Run Native Samsung Ads In Lieu Of Some Commercial Breaks
• AT&T Kicks Off Yearlong ‘Hello Lab’ Initiative With Damon And Jo’s Social Media-Driven Travel Show
• Verizon, Hearst Form Joint Venture To Produce Digital Programming For Millennials
• YouTube Stars Blow Up A Limo To Promote ‘London Has Fallen’
• Totino’s Combines Twitch With Mechanical Bull Rides For Clever Brand Campaign
• Nike Launches Branded Web Series To Urge Women To Get In Shape
• Verizon’s Go90 Won’t Be Profitable For A Long Time