Branded Entertainment

• National Geographic Gets 780,000 Snapchat Views Per Day, Plans Video Series On Instagram
• Michelle Phan’s ICON Network, Subway Go Behind-The-Scenes Of Social Media

  YouTubers Promise Phan, NataliesOutlet, and SofiaStyled will meet up for '#LifestyleGoals,' a series branded by Subway and distributed by the ICON Network.

  
• YouTube Reacts To Its Most-Viewed Commercial Spots In Latest Ad Leaderboard

  YouTube's latest installment of its Ads Leaderboard features YouTube employees and advertising execs reacting to the most-viewed ads of the month.

  
• Verizon, Hearst Further Partnership With Joint Purchase Of Millennial Male-Focused Complex

  Verizon and Hearst today announced that they will jointly acquire Complex -- with each company owning a 50% stake in the millennial male video powerhouse.

  
• Amazon Aims Squarely At Netflix With New Monthly Subscription Packages For Prime
• Verizon To Purchase 24.5% Stake In AwesomenessTV, Valuing The Company At $650 Million
• Shaun ‘Shonduras’ McBride Launches Interactive Weekly Snapchat Series ‘Make My Monday’
• Fullscreen Set To Launch Ad-Free Subscription Service ‘fullscreen’ In April With Full Slate Of Originals
• Viceland TV Channel To Run Native Samsung Ads In Lieu Of Some Commercial Breaks
• AT&T Kicks Off Yearlong ‘Hello Lab’ Initiative With Damon And Jo’s Social Media-Driven Travel Show
• Verizon, Hearst Form Joint Venture To Produce Digital Programming For Millennials
• YouTube Stars Blow Up A Limo To Promote ‘London Has Fallen’