Branded Entertainment

• Totino’s Combines Twitch With Mechanical Bull Rides For Clever Brand Campaign
• Nike Launches Branded Web Series To Urge Women To Get In Shape

  Nike has launched a branded web series called 'Margot vs. Lily,' which it hopes will inspire women as part of the 'Better for It' advertising campaign.

  
• Verizon’s Go90 Won’t Be Profitable For A Long Time

  As Verizon CFO Fran Shammo noted during the company's Q4 2015 earnings call, mobile video platform Go90 won't be profitable for at least two years.

  
• Marriott Releases Trailer For Upcoming Short Film Sequel ‘Two Bellmen Two’

  Marriott has released the trailer for 'Two Bellmen Two,' an upcoming short film sequel that will take place in Dubai and will star two Hollywood stuntmen.

  
• Social Media Stars DeStorm, Colleen Evans, Ray William Johnson Make Super Bowl Videos With DiGiorno
• Tastemade, PepsiCo Pit Creators Against One Another In A “Grub Match”
• LG Will Add Internet Streaming Channels To New TVs, Partner With Netflix For Global Expansion
• Meow Mix Crowns Top Felines With Cat’s Meow Awards
• BRIDES Magazine, Audiences Will Help YouTube Star Elle Fowler Plan Her Wedding
• Oculus Studios Releases LeBron James VR Documentary On Samsung
• Adidas, ESPN Team Up For Short Films Inspired By ‘30 For 30’
• Adidas To Launch Pre-Super Bowl Talk Show With Host Snoop Dogg