Branded Entertainment

• Nike Launches Branded Web Series To Urge Women To Get In Shape
• Verizon’s Go90 Won’t Be Profitable For A Long Time

  As Verizon CFO Fran Shammo noted during the company's Q4 2015 earnings call, mobile video platform Go90 won't be profitable for at least two years.

  
• Marriott Releases Trailer For Upcoming Short Film Sequel ‘Two Bellmen Two’

  Marriott has released the trailer for 'Two Bellmen Two,' an upcoming short film sequel that will take place in Dubai and will star two Hollywood stuntmen.

  
• Social Media Stars DeStorm, Colleen Evans, Ray William Johnson Make Super Bowl Videos With DiGiorno

  Online video stars Colleen Evans, DeStorm, and Ray William Johnson all appear alongside Clay Matthews in a DiGiorno brand campaign.

  
• Tastemade, PepsiCo Pit Creators Against One Another In A “Grub Match”
• LG Will Add Internet Streaming Channels To New TVs, Partner With Netflix For Global Expansion
• Meow Mix Crowns Top Felines With Cat’s Meow Awards
• BRIDES Magazine, Audiences Will Help YouTube Star Elle Fowler Plan Her Wedding
• Oculus Studios Releases LeBron James VR Documentary On Samsung
• Adidas, ESPN Team Up For Short Films Inspired By ‘30 For 30’
• Adidas To Launch Pre-Super Bowl Talk Show With Host Snoop Dogg
• Turkish Airlines Gets In On The YouTuber Film Trend With ‘Non-Transferable’