Branded Entertainment

• Turkish Airlines Gets In On The YouTuber Film Trend With ‘Non-Transferable’
• AT&T Hints At Upcoming Mobile Entertainment Video Service In January

  AT&T hinted at plans to release its own mobile entertainment service at some point in January 2016.

  
• The Internet Is Captivated By Nick Offerman’s Scotch Whisky Yule Log

  Diageo, the distributor of scotch brand Lagavulin, has delivered a Christmastime Yule log in which actor Nick Offerman drinks whisky next to a fireplace.

  
• Lenovo Teams With Portal A For YouTube Project Spanning Three Continents

  Lenovo tapped Portal A for a branded YouTube campaign that features creators from three continents: Matthew Sanotoro, EeOneGuy, and TheViralFever.

  
• Verizon Taps YouTube Stars To Demonstrate Working Smartphone Within ‘Minecraft’
• National Geographic Ramps Up Production On Three Original Series, Launches ‘Best Job Ever’
• Viral Video Causes Walmart To Sell Out Of Sweet Potato Pies
• Dictionary.com Asks Social Media Stars To Define Neologisms
• YouTube Stars Kurt Schneider, Tyler Ward, Mike Tompkins Lead Timex-Branded Music Video
• Travel Vlogger Peter Bragiel Learns Spanish, Heads To Cuba In Rosetta Stone-Sponsored Series
• Dunkin Donuts Taps Vine Star Logan Paul For Branded Content
• YouTube Stars ‘Escape From Siberia’ In Xbox-Branded ‘Tomb Raider’ Promotion