A trio of musicians known for their work on YouTube have found the time to shoot a new music video. Kurt Hugo Schneider, Tyler Ward, and Mike Tompkins take center stage in “All Time,” which is sponsored by watch brand Timex.
Timex sponsored the video in order to promote Metropolitan+, a new analog watch that tracks its wearer’s activity. As Schneider, Ward, and Tompkins dance around a park, they watch their steps closely, and Timex clock faces appear in the corners of the screen to show the new model in action. In case that wasn’t enough branding for you, the song is also built on top of the sound of a ticking clock.
Schneider is no stranger to brand deals; among his other projects, he also created a music video alongside Buick. “All Time,” like that video, is shot in one take, though Schneider uses some special effects to add another dimension to the camerawork. The result is pretty neat, and you can check it out on Schneider’s YouTube channel: