Archive for 2025:

Top 100 Most Subscribed U.S. YouTube Channels • June 2025

[Tubefilter Charts is a periodic rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. We use data directly from YouTube and in terms of subscribers, YouTube rounds that data to the first three significant figures. Check out all of our Tubefilter Charts with new installments every week right here.] 

Scroll down for this week’s Tubefilter Chart.


June was a good month for the creators who cracked our U.S. Top 100 chart. The start of the summer season gave America’s kids more free time, and they responded by delivering extra viewership to their favorite YouTube channels.

As a result, 25 of the top 100 channels in the ranking added at least one million new subscribers during the sixth month of the year. Chart-topper MrBeast did juuuust a little bit better by adding 11 million new subscribers during June.

YouTube Shorts has come down with a case of wanderlust

Travel videos have long been popular on YouTube, with creators like Drew Binsky entertaining millions of subscribers with dispatches from their globetrotting adventures. But Binsky is best known for his long-form videos, and on YouTube Shorts, travel content is in a different spot. We have seen only a few travel channels in our Tubefilter rankings since we started keeping track of this data more than a decade ago.

In 2025, however, those trends are starting to shift. In June, multiple channels cracked the U.S. Top 100 thanks to their international journeys and the sightseeing contained therein.

One channel riding that wave is Adventures of EP Girls. The acronym in that handle stands for Eden Prairie, the Minnesota hometown of the channel’s familial stars. Though a channel about lake life and hockey sounds like fun, the EP Girls’ videos take place far away from the Upper Midwest.

In the most-watched YouTube Shorts uploaded on their channel, the EP Girls hit the Vatican to check on Pope Francis. They’ve also explored ancient ruins in Turkey and cat cafes in Tokyo. Even their domestic adventures, such as their trip to New York, haul in big viewership.

Videos like these just gave the EP Girls their biggest subscriber boost since they launched on YouTube in 2020. During June, their channel added 759,000 new subscribers. That didn’t just put them in 41st place in the U.S. Top 100 — it also more than doubled their total subscriber count.

Channels like Adventures of EP Girls are following in the footsteps of creators who wrote the travel content playbook for YouTube. You could argue that no travel web series is more influential than Ryan Trahan‘s penny series, which collected more than 190 million total views while raising more than $1.3 million for charity.

Trahan is now back with another adventure: He is attempting to visit all 50 U.S. states in just 50 days. So far, he’s halfway through his challenge and is closing in on $3 million raised for charity.

The journey is causing his subscriber count to balloon once again. He added 700,000 new subs in June and also enjoyed a big viewership bump as his cross-country adventure got udnerway.

Data via Gospel Stats

In terms of YouTube Shorts content, the travel genre still isn’t as big as niches like gaming, family content, or pranks. But with a few more experimental Ryan Trahan itineraries, YouTube’s globetrotters could get the attention they need to crack the upper echelon of our ranking. Ball’s in your court, Ryan.

Channel Distribution

This month, 84 channels in the Top 100 are primarily active on YouTube Shorts.

As always, keep up to speed with the latest Tubefilter Charts and all of our news at Tubefilter by following us on Twitter, becoming a fan on Facebook, and watching our videos on YouTube.

LA’s largest free clinic to honor Valkyrae, pocket.watch CEO Chris M. Williams at “Creators in Action” fundraiser

For the third year in a row, Saban Community Clinic–the largest provider of free and reduced-cost healthcare in Los Angeles–is hosting its Creators in Action cocktail gala, which brings together creators and industry execs from LA’s digital media industry to support its cause.

At each Creators in Action event, the clinic selects creators and execs to honor. For the inaugural 2023 gala, it gave nods to Rhett & Link and creator attorney Adam Kaller. In 2024, it recognized Jay Shetty and Pinterest Chief Content Officer Malik Ducard.

This year? Valkyrae and pocket.watch founder/CEO Chris M. Williams are in the spotlight.

“This year’s honorees exemplify innovation, inclusion, and influence across entertainment, gaming, and digital media,” Saban Community Clinic said in a press release.

Valkyrae, as you probably know, is one of the most well-known female streamers in the world. She has over 13 million followers, co-owns esports org 100 Thieves, was named “Gaming Creator of the Year” by Adweek, has won at our Streamy Awards, the Game Awards, and the Streamer Awards, and recently launched her own animation company, Hihi Studios.

Williams, meanwhile, was Chief Audience Officer at Maker Studios; when that company was acquired by Disney in 2014, he joined the Mouse House to help it launch online originals. In 2017, he founded pocket.watch, the kids/family content IP developer and distributor that would go on to pick up deals with Ryan’s World, Toys and Colors, Love Diana, and more.

This year’s Creators in Action is co-chaired by digital industry veteran/current CAA senior leader Brent Weinstein (who’s also a member of Saban Community Clinic’s Friends Board) and Mythical Entertainment President Brian Flanagan.

The gala’s host committee is also stocked with creator industry members, including Ali Berman (Partner and co-head of UTA Creators at United Talent Agency), Ben Davis (Partner and co-head of WME Digital), Lauren Schwartz (attorney at Hansen, Jacobson, et al.), Megan Smith (publicist at Align Public Relations), Dan Weinstein (co-founder of Underscore Talent), Max Cutler (founder of Pave Studios, formerly at Spotify), and Rana Zand (talent manager at Range Media Partners).

“Chris and Valkyrae are not only shaping the future of entertainment, but also using their platforms to uplift others,” Weinstein and Flanagan said in a statement. “Their influence represents the power of creativity to drive real-world change, and we are thrilled to honor their contributions at this year’s event.”

Proceeds from the event–to be held Sept. 8 at the Santa Monica offices of Range Media Partners–will go to Saban Community Clinic, helping it provide medical, dental, and behavioral healthcare services to low-income and uninsured patients. It currently handles over 150,000 appointments each year, and 83% of people it sees are living below the federal poverty line.

Tickets to attend start at $150.

YouTube’s U.K. creators want more training and recognition — and the platform is providing

What types of institutional support do creators need in order to grow their namesake economy? That’s the question YouTube sought to answer through its Creator Consultation, a survey that solicited opinions from nearly 10,000 creators based in the U.K.

YouTube announced the Creator Consultation last year, when it teamed up with independent consultancy Public First to take the temperature of the British creator economy. The effort initially rolled out at the annual gathering known as the YouTube Festival, where the platform began collecting opinions from its U.K. community.

Eight months later, the results are in, and U.K. YouTubers have a lot of gripes regarding their treatment by local officials and authorities. The report found that 56% of creators feel they’re not able to influence government decisions that affect their work. And 43% of Creator Consultation respondents expressed a lack of recognition within the broader creative industry.

Other percentages are even more damning. Just 17% of respondents said they feel adequately supported when it comes to skills and training, and only 7% of respondents claimed to receive adequate support in their efforts to seek capital and business loans.

There are several U.S.-based firms committed to solving those problems. Airrack launched a YouTuber Film School to equip aspiring creators with essential skills, and Roster launched last year to connect channel owners with skilled professionals. Karat has established banking products for creators who receive excessive scrutiny from traditional financial institutions.

But the results of the Creator Consultation suggest those services are not as plentiful in the U.K. Instead, major creators like the Sidemen have started handling areas like investing on their own.

“Creators form such an important part of our economy yet we could still do more to give clear pathways for young creators to develop the skills and resources needed to reach their full potential,” Chicken Shop Date host Amelia Dimoldenberg said in the report. “We should support and nourish young, aspiring creators at the start of their journey who want to explore a variety of options and pathways, and in turn help them build teams which will help open the right opportunities to them.”

YouTube itself is planning to open up some of those coveted pathways. Its partnership with the National Film & TV School will result in the launch of a Creator Incubator that will impart vital skills to the next generation of U.K. YouTubers. A blog post describes the program as the “first course of its kind” in the British Isles.

That partnership is a good start, but many other industry problems need solving. The Creator Consultation showed that creator needs range from government recognition to filming permits. Now, it will be up to platforms like YouTube to start moving toward necessary change.

20 years of YouTube: In 2014, a faceless Brazilian toy enthusiast conquered the world

In February 2025, YouTube turned 20. The video site has gone through a lot over the past two decades, including an acquisition, an earnings glow-up, and multiple generations of star creators. In our 20 Years of YouTube series, we’ll examine the uploads, trends, and influencers that have defined the world’s favorite video site — one year at a time. Click here for a full archive of the series.


In 2011, YouTube’s big star was a 14-year-old girl. In 2012, a pop star with wild dance moves took center stage. A year after that, it was an irreverent Swede’s turn in the spotlight.

Then, in 2014, things started getting really weird.

In previous editions of this column, I delved into the lives and work of YouTube’s most iconic personalities, but there’s not much that can be said about DisneyCollectorBR. As her channel handle suggests, she is a Brazilian creator with a residence not far from Disney’s Floridian home base. According to a Yahoo News report, her name is Vera Credidio. And that, beyond the content of her channel, is about all we know.

Credidio’s biographic details may be sparse, but the story of her rise and fall on YouTube is a tale of epic proportions. With faceless, narrated videos that featured recognizable characters from Disney franchises, Credidio became the biggest creator YouTube had ever seen up to that point.

The numbers speak for themselves. When we launched our Tubefilter charts to rank YouTube channels based on their weekly viewership, DisneyCollectorBR quickly rose to the top of the head. By November 2013, Credidio’s channel was getting more than 36 million weekly views. Nearly two years later, in May 2015, DisneyCollectorBR was still in first place with a whopping 123.7 million weekly views. Only seven other channels even got half that many weekly views.

At the end of 2014, VentureBeat identified DisneyCollectorBR as YouTube’s most lucrative channel, with estimated earnings close to $5 million. The article also calls DisneyCollectorBR “quite possibly the most unusual channel I’ve seen,” and that feels just about right.

As soon as DisneyCollectorBR ascended to the top rung of the YouTube ladder, the complaints began. The most popular kid-friendly channels of yesteryear were affiliated with trusted sources like Sesame Street, but Credidio’s blockbuster hub was the exact opposite. At the time, no one knew where these videos were coming from, why an adult was roleplaying with children’s figurines, or what sort of education value the content offered.

A contemporaneous BuzzFeed piece described DisneyCollectorBR as a “mystifying annoyance” who kept kids enraptured for hours with uploads that felt more like Mouse House infomercials. Other criticisms came with sharper wording. Speaking to TODAY, tech strategist David Williams called the videos “crack for toddlers.”

DisneyCollectorBR videos perplexed parents, but kids couldn’t get enough of them. The rising trend of unboxing videos spoke to a universally joyous experience for children: That Christmas morning adrenaline rush when you run downstairs to tear open your presents. And because DisneyCollectorBR was a nameless, faceless operation, viewers could easily insert themselves in the role of the unboxer, heightening those happy feelings.

That phenomenon allowed DisneyCollectorBR to connect with YouTube-loving kids in a way that established, fully above-board children’s entertainment properties could not. The channel’s homemade trappings were its secret weapon.

More than a decade later, researchers are now understanding that faceless channels have numerous advantages over their easily identifiable counterparts. The “projection principle” — the aforementioned process of imagining oneself as the on-screen creator — is proving to be even more powerful in the era of YouTube Shorts. AffiliateNetwork.com, a network for faceless creators, recently reported that its ranks grew from 5,000 to 21,000 over a three-month span.

DisneyCollectorBR was one of the earliest success stories in that category, but even for YouTube’s biggest toy unboxing channel, nothing gold can stay. The rise of problematic videos aimed at children, like all those weird Elsa and Spiderman videos that blew up around 2017, convinced YouTube to police its kid-friendly library with a heavier hand. The platform purged billions of children’s videos, and Disney started restricting the use of its IP on unboxing and roleplaying channels.

A visit to DisneyCollectorBR in 2025 shows that all of the videos from the channel’s heyday have been taken down or made private. If it weren’t for a subscriber count north of ten million, there would be no evidence to suggest that the Disney-loving hub was ever the biggest thing on YouTube.

Even though DisneyCollectorBR has changed, Credidio continues to soldier on. The Brazilian creator has traded the unboxing clips for drawing tutorials, and she continues to chase YouTube’s hottest trends by incorporating some ASMR sounds into her work. When other creators make videos explaining what happened to DisneyCollectorBR, Credidio occasionally shows up in the comments to say hi.

Even though YouTube is now filled with faceless channels that chase views by pandering to the platform’s youngest viewers, DisneyCollectorBR still feels like it only could have reached the heights it reached during the era in which it achieved those milestones. The first half of the 2010s was the moment when YouTube opened its doors to the world, and one Brazilian creator showed that novel ideas about video production could produce unprecedented results. Parents didn’t have to like it — but they couldn’t knock the hustle.

Can AMP own summer with a monthlong subathon? IDK, but they got T-Pain to ride in on a white horse

It’s midday, summer, in the sweltering Texas desert heat. The six members of AMP are stranded on the side of the road, starving, and Kai Cenat, in a fit of delirious rage, just dumped the last of their water into the sand. Things are looking pretty hopeless.

But then…on the horizon…a gleaming white horse appears.

And on that horse?

Their knight in shining cowboy hat: T-Pain.

“You know, I got a friend up the road,” he says. That friend happens to have a “big-ass crib” where AMP “can stream for a whole month.”

T-Pain hitches the gang’s RV to a fleet of white horses, and together they head off to the promised land.

As you’ve probably guessed, AMP was not in fact in mortal danger. Instead, the two-and-a-half-minute video was an intricate announcement, revealing that the creator group–Cenat, Fanum, Duke Dennis, Agent 00, ImDavisss, and Chrisnxtdoor–was about to launch a surprise monthlong subathon on Twitch.

That subathon kicked off today at 3 p.m. EST, and will continue until July 31. Unlike many subathons these days, it won’t be round-the-clock; AMP will stream for just (‘just’) 12 hours each day.

The goal, of course, is to prompt a mass number of channel subscriptions. Given Cenat’s history of breaking records with his own action-packed subathons, we’re expecting AMP might bring in a record of its own–or, at the least, tens or even hundreds of thousands of dollars in new subs. Either way, the subathon will be a reunion for AMP, which has slowed down its group content production in recent months as members focus on individual projects.

AMP hasn’t said what it’s got planned for subathon, but based on them nabbing a super celeb like T-Pain for the trailer, we anticipate big things.

Sam and Colby are “betting big” on fan engagement with new Los Angeles escape room

Sam and Colby are no longer content with just putting themselves (and their fellow content creators) into spooky situations.

They want to give everyone a scare.

And to do it, they’ve partnered with the immersive escape/theater/dining boutique Escape Hotel in Los Angeles. Their custom escape room, called Asylum—Room 152, brings guests in as the newest patients of Clearview Hospital, where lead psychiatrist Dr. Baker–and the terrifying entity he summoned in a desperate bid to save his sick daughter–will take very, very good care of them.

In their quest for freedom, guests must uncover Dr. Baker’s dark secrets, which in turn will reveal more about the history of the Escape Hotel itself. Dig deep enough, and they may just learn what they need to escape with their lives.

The room takes ~60 minutes to complete, and is listed as intensely scary, with difficult puzzles. As of right now, only about 30% of groups make it out successfully, Escape Hotel says on its website. (The 70% who don’t are eaten by demons and/or employed as janitors at the hotel, of course.)

Sam and Colby based the room’s story on their experiences last year at the Beechworth Insane Asylum in Victoria, Australia. The YouTube video chronicling those experiences became one of their most-watched to date, and what happened at the abandoned hospital (we won’t spoil) apparently stuck with them long after they passed through its doors.

In an announcement, the duo said they’ve wanted to do an escape room for years, and that opening at the Escape Hotel is “a dream come true.”

“We’ve always loved escape rooms and made sure to make this have all the elements of our YouTube videos: facing fears, demonic rituals, teamwork, and even easter eggs from our channel,” they said.

While this is Sam and Colby’s first escape room, it’s far from their first direct-to-fans endeavor. For a couple years now, they’ve worked with movie theater chain Cinemark to bring feature-length documentaries to the big screen. In 2023, they sold out 168 theaters with the first two episodes of their Conjuring house documentary series, and last year, their 97-minute film Legends of the Paranormal had to be expanded from 260 screens to 350 thanks to fan demand.

A rep tells Tubefilter that the Cinemark deals and their work with Escape Hotel is all part of “betting big on bringing fans closer to the channel.”

Tickets for Room 152 start at $35.

VTubers are taking the U.S. by storm, and women are tuning in

VTubers are coming to America, and as they do, they are rewriting some trends that underscore their initial rise in East Asia. That’s one of the key takeaways from a new report published by Big Games Machine, which surveyed the gaming-related habits of U.S.-based YouTube viewers.

According to the preamble of the report, Big Games Machine conducted its survey to suss out “the key content types gamers watch the most, which gamer demographics watch what, and what makes gamers choose one content creator over another.” The firm gathered opinions from 1,050 U.S.-based gamers who spend at least 30 minutes per week watching YouTube. The sample had an even split of men and women.

Many of the findings back up long-held beliefs about YouTube consumption. Guides and tutorials are the most commonly viewed gaming videos among the survey respondents, with 47% of them watching that genre. Reviews (40%) and funny compilations (40%) are other popular categories.

18% of the respondents watch VTubers on YouTube, but drilling into that percentage reveals a significant gender disparity. 23% of women said that they watch VTubers, compared to 14% of men. For esports content, the trend flipped the other way, with 14% of men watching compared to 6% of women.

The VTuber data is particularly interesting, as it is a notable departure from viewership trends in East Asia. In Japan, the home of major VTuber agencies like hololive and Nijisanji, the genre is most popular among men. According to data from hololive, 89% of the agency’s Japanese audience is male.

According to Streams Charts, about 70% of active virtual creators are female, but the popularity of VTubers among U.S. women is not just about gender solidarity. Big Games Machine found that women are more likely than men to seek out gaming-driven content on TikTok, whereas men are more likely to frequent Kick.

Does the preference for a social video platform draw women to the big personalities in the VTuber world? In Japan, factors like kawaii culture influence VTuber consumption, but those forces are less pronounced in the West. 45% of Big Games Machine respondents cited personality as a factor that draws them toward certain gaming creators — and that’s good news for VTubers.

At the end of the day, the preferences of gaming content viewers are all over the map, which means that smaller creators in specific niches can stick out beyond their subscriber counts. The Big Games Machine report found that medium-sized channels with fewer than one million subscribers are most popular among gamers. If you want to draw further insights from the data, you can snag a copy of the report here.

The New York Times has a plan to get more videos from its stars: Let them cook

The New York Times is ordering up an expanded slate of cooking content. According to The Hollywood Reporter, the Times is planning to launch several food-centric video shows in the coming months, including an adaptation of Tanya Sichynsky‘s newsletter The Veggie and a baking series hosted by Vaughn Vreeland (pictured above).

The new slate of foodie content kicked off on June 27 with the launch of Cooking 101, a didactic program helmed by a rotating cast of hosts. The video version of The Veggie will arrive next month, and Vreeland’s contribution will premiere later this year.

The idea behind this production push is to capitalize on NYT Cooking’s growing subscriber base. The Times clocked 456 million visits on its cooking hub last year, and the NYT Cooking YouTube channel has surged past one million subscribers.

To get a greater understanding of the NYT Cooking video push, we have to travel back to 2020, when internal strife caused a stir at the culinary publication Bon Appetit. With its “Test Kitchen” videos, Bon Appetit had become one of the biggest food publishers on social media, but in the wake of widespread drama — some of which was reported by The New York Times — many of the personalities who made the Bon Appetit Test Kitchen famous chose to move on.

As a result, the food content industry became flooded with free agents who offered both elite culinary chops and YouTube-ready on-camera skills. The Grey Lady quickly capitalized on that opportunity by hiring Sohla El-Waylly and Claire Saffitz, two of the most recognizable Bon Appetit Test Kitchen alumnae. At the time of this post, the most-watched long-form video on the NYT Cooking YouTube channel is Saffitz’s tutorial for “perfect croissants.”

The Times didn’t just cull from Bon Appetit. Sichynsky got newsletter experience at The Washington Post before joining the Gray Lady in 2020. Vreeland’s previous work includes a stint as a producer and creator for Tasty, BuzzFeed’s digital food brand. J. Kenji Lopez-Alt is another Times contributor; the venerated food scientist also operates a popular YouTube channel of his own.

Add up all that experience, and you get a kitchen staff that is ready for its collective close-up. “We really do want to be the home of the best food talent on the internet,” NYT Cooking Editorial Lead Emily Weinstein told THR. “Video is, of course, the lingua franca of the internet, it’s just a natural way forward for us.”

Could these videos pave the way for a multimedia empire of delicious dishes? Some of the chefs involved in the New York Times content operation have already hosted shows on major streaming platforms. Now, they’ll join forces with their employer as it looks to become a next-generation Food Network.

Top 5 Branded Videos of the Week: Hello this is Dave Ramsey calling

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.


Last week, we picked a Yrefy-sponsored Dave Ramsey highlight as our bonus video, because we’d noticed the financial advice-spouting show host frequently churns out over two dozen sponsored videos a week. This week? He’s made spot #3 on our list, with a video where he advises a young man whose dad put him in one hell of a situation. We’re pretty pleased with our prescient pick (say that five times fast), and while we know Ramsey’s often tough advice can be controversial, he does help some callers navigate seemingly unwinnable scenarios–including this one.

Check out our top 5 videos of the week right here:

#1 Lose 100 LBs, Win $250,000!
Channel: MrBeast
Brand: Shopify
Views: 148,368,636

As usual, a MrBeast video is at the top of our list, hitting viewership numbers no other creator’s content is capable of (yet). But unlike usual, this video took the Beast team nearly 200 days to film. It follows Majd, a friend of MrBeast who’s challenged to lose 100 pounds in 365 days. In typical MrBeast fashion, Majd is required to live on set, with a gym just steps away from his bed and a pantry filled with limitless fresh food. Can he do it? We won’t spoil. But we will say this vid is sponsored by MrBeast’s usual and prolific partner Shopify, which also paid for 20+ other uploads this week.

#2 The Night a Poltergeist Attacked Her. (ft. Ha Sisters)
Channel: Sam and Colby
Brand: BetterHelp
Views: 6,533,538

Sam and Colby have found their formula: long-form spooks with fellow creators. Their annual Halloween content series Hell Week has seen them increasingly tapping YouTubers like CelinaSpookyBoo and KallMeKris to venture with them into the world’s most haunted places. This video isn’t from Hell Week, but it’s a similar premise, with the three Ha Sisters following Sam and Colby into the White Hill Mansion in New Jersey. Just like with MrBeast’s vid, we won’t spoil what happens next–but it’s definitely the stuff of classic horror YouTube. The (mis?)adventure is sponsored by etherapy service BetterHelp, which is one of YouTube’s biggest sponsors. This week alone, it paid for more than 50 videos.

#3 He’s 23 and His Dad Left Him With A Mess
Channel: The Ramsey Show Highlights
Brand: Christian Healthcare Ministry
Views: 5,872,412

Like we said above, Dave Ramsey was our bonus pick last week because we’d noticed his channel The Ramsey Show Highlights, which posts mid-length clips from his full daily show, was uploading dozens of sponsored videos each week. The clips were generating some decent views (in the ~40K range), but the real prize, we imagine, was all that sponsorship dough. And this week a partnership paid off even more, with Ramsey and his sponsor Christian Healthcare Ministry at #3 on our list. It’s not hard to see why this clip was the one to take off: in it, Ramsey counsels a 23-year-old who’s more than $60,000 in debt after his dad split and left him with two expensive cars to pay off. It’s a situation both unusual and dire enough to catch wider viewer attention–and Ramsey has some ominous words for him: “This is not gonna go well.”

#4 2053 MILE ROAD TRIP IN MY LAMBORGHINI REVUELTO I REBUILT
Channel: Mat Armstrong
Brand: carVertical
Views: 3,512,333

Mat Armstrong has made frequent appearances on our Gospel Stats Weekly Brand Reports. He’s a luxury car enthusiast who often gets elbows-deep in big rebuild projects–but it’s not usually the case that viewers will get to see the cars return to star in videos after their fixups are complete. This time, Armstrong’s switching things up, taking his Lamborghini Revuelto out on the road. Can something he restored with his own two hands hold up to a 2,000-mile road trip? Only one way to find out (with sponsor carVertical presumably chipping in some gas money).

BONUS #373 Do The First Viral Videos Still Hit?
Channel: Big Tugg
Brand: Geologie
Views: 206,060

Let’s head back to a simpler time. Back when everything on YouTube was 240p and Vine was just a shining beacon on the horizon. That’s where Big Tugg goes in this Geologie-sponsored video. If you’re reading this, you probably have rosy memories of some OG viral videos–but, 15-20 years later, do they still hold up?


…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.

Top 50 Most Subscribed YouTube Channels • Week Of 06/29/2025

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart. 👇


This week’s Global Sub Top 50 chart shows a rare downturn for Indian channels in the ranking. None of the top ten most-subscribed channels of the week hail from the world’s most populous nation, and you have to get all the way to #28 (Dangal TV Channel) before you encounter an Indian chart entrant.

In place of those hubs, American creators are thriving. Chart-topper MrBeast, who got three million new subscribers during the last week of June, is one of 13 U.S.-based channels represented in the ranking. Meanwhile, a tournament hosted in the U.S. is shipping some YouTube views to international waters.

Juventus won the FIFA Club World Cup (on YouTube)

FIFA’s decision to expand its annual Club World Cup into a 32-team event featuring the world’s soccer titans was a calculated gamble. The move required tired clubs to dig deeper into their benches, and attendance for the matches has been subpar overall.

But in one key way, the new version of the Club World Cup is a massive win. The pre-tournament hype extended onto YouTube, where viewership of soccer-related footage is as big as ever. Now, one of the participating clubs is soaring ahead of the competition in terms of YouTube viewership.

I’m talking about Juventus FC, which is arguably Italy’s most successful club on both the men’s and women’s sides of the football scene. Juve increased its YouTube output around the start of the Club World Cup, and the results have been significant. After adding 800,000 new subscribers in a single week, the official Juventus YouTube channel moved up to ninth place in our Global Sub Top 50.

It’s hard to imagine any Club World Cup participant being bigger online than Lionel Messi‘s Inter Miami FC, but Juve has its own secret weapon: The other soccer GOAT, Cristiano Ronaldo, used to wear Juve’s black-and-white striped jerseys. Even though he has since moved on, Shorts clips featuring his exploits are still racking up massive viewership on the Juve YouTube hub.

Juve’s run to the top of the Global Sub Top 50 shows just how big of a deal Ronaldo is. Even when he represents his former clubs, he pushes soccer content past other sports on YouTube.

It was just a few weeks ago that we were celebrating Jesser and other basketball creators on YouTube, but soccer is now the sport that’s squarely in the public eye. Longtime chart-toppers like Celine Dept are out of the Top 50, but other football fanatics are in. John Nellis, an Irish creator who uploads a variety of footballing content on his channel, just added 370,000 new subscribers in a week. That put him in 30th place in our chart, and he also got more weekly views than what he picked up at any previous point in 2025.

Data via Gospel Stats

Unfortunately for Juventus, digital engagement doesn’t guarantee on-field success. After making it out of the Club World Cup group stage, Juve is now up against another former Ronaldo employer — the legendary Real Madrid — in the knockout stage. The Italian giants will need all those YouTube subscribers to come out to the stadium in full voice if their voyage to the Club World Cup trophy is going to continue.

Channel Distribution

Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:

  • United States: 13
  • India: 12
  • Australia, Bangladesh, Brazil, Hong Kong, Indonesia, and Slovakia: 2
  • Argentina, Belarus, Canada, China, Ireland, Italy, Japan, Mexico, Pakistan, South Korea, Spain, Ukraine, and Vietnam: 1

This week, 37 channels in the Top 50 are primarily active on YouTube Shorts.

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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/29/2025

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

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The diversity that defined last week’s Global Top 50 is still on full display during the final week of June. During our most recent seven-day measurement period, 20 different countries are represented among the 50 most-watched YouTube channels. 13 of those countries only appear in the Top 50 a single time.

With such a disparate array of channels in our chart, it’s hard to find too many commonalities among the ranked hubs. Top finisher KIMPRO may not be a children’s channel, but hubs that appeal to YouTube’s youngest viewers remain an ever-present constant in the Global Top 50.

Now’s the time to reach children on YouTube. Independent brands show us how it’s done.

Mark Rober. Toys and Colors. Pinkfong. With schools out for summer, these popular entertainment entities have their sights set on YouTube’s millions-strong audience of preschool-age viewers.

The brands hoping to link up with that cohort can apply all sorts of data as they seek viewership from the Gen Alpha (and even Gen Beta) set. But at the end of the day, all of the metrics in the world are meaningless without a Shorts-centric approach, and the entrants in this week’s Global Top 50 are demonstrating said approach better than anyone.

MEOWJI, for example, is not a channel that typically registers in the global edutainment conversation. It is one of hundreds (if not thousands) of seemingly interchangeable channels that combine bright colors with simple life lessons and rhetoric that can easily translate across cultural and regional lines.

As much of a copycat as MEOWJI may be, this feline turned its purr into a roar during the final week of June. It increased its traffic by 40% week-over-week, collecting 493 million weekly views and moving from 93rd place in our ranking up to 33rd.

How did MEOWJI pull that off? Given the debate about the education quality of YouTube Kids videos, this theory may seem surprising, but MEOWJI seems to thrive the more it invests in desired learning outcomes. Its most-viewed shorts range from parables about the danger of dirty hands to honest-to-god anatomy lessons for curious kids.

MEOWJI is not alone in this approach. BippyBop is another kids’ channel that works some health advice into is short-form videos, and kids are paying attention.

During the final week of June, BippyBop collected 598.4 million weekly views to move into 23rd place in the Global Top 50. That sum represented a high water mark for BippyBop during the 2025 calendar year. It seems as if children being free from school helps channels like these enjoy midsummer upticks.

Data via Gospel Stats

There are many different ways to reach YouTube’s youngest audience, and there are dozens of channels that are applying those strategies to the tune of billions of views per month. MEOWJI and BippyBop are just two drops in a cascading waterfall of content, but they offer the same intriguing mix: There are important lessons parents can get behind and a homemade feel that kids can’t seem to get enough of. If your brand is trying to get in on YouTube Kids summer, the lessons are right there for the learning.

Channel Distribution

Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:

  • India: 14
  • United States: 12
  • Vietnam: 3
  • Australia, Canada, Hong Kong, and Russia: 2
  • Brazil, China, France, Germany, Japan, Jordan, Kazakhstan, Norway, Peru, Puerto Rico, South Korea, Spain, and Taiwan: 1

This week, 41 channels in the Top 50 are primarily active on YouTube Shorts.

As always, keep up to speed with the latest Tubefilter Charts and all our news by subscribing to our newsletter. You’re going to love it. 👉  Newsletter.Tubefilter.com.

What is the $40.8 million Creators HQ doing for creators in Dubai?

It’s been almost six months since months since Creators HQ, Dubai’s $40.8 million initiative to get 10,000 more content creators living and working in the city, opened a digital industry makerspace in the Emirates Towers.

Announced at the third annual 1 Billion Followers Summit, the makerspace promised creator members a range of perks, including over 300 creative and biz dev workshops each year. Among its first 100 members were Dhar Mann (25 million subscribers on YouTube), Yes Theory (9.5M), The Anazala Family (10M), Supercar Blondie (21.5M), Germán Garmendia (1.7M), and Surthany Hejeij (14M, Instagram).

So, what have they and other members gotten to experience since Creators HQ’s launch?

Well, to kick things off, it hosted onboarding sessions like an open house that gave creator members “an opportunity to meet the minds behind the initiative. The open house also gave creators more details about Creators HQ’s promise to help them get on the fast track for acquiring Golden Visas, which allow them (plus their families and employees) to live and work in Dubai long-term.

Then, for its first major event, it partnered with TikTok to host a five-day content creation crash course. The program was TikTok’s first bootcamp in the Middle East, was open to all Creators HQ members, and featured career creators and other experts covering topics like:

  • Cameras, lighting, and angles
  • Editing, coloring, effects, and CapCut
  • Storytelling and content planning
  • Monetization and brand collaborations

That bootcamp wasn’t creator members’ only chance to get expert instruction. Creators HQ has also hosted a number of debut workshops, including:

  • “12 Months in 3 Hours: Map Out the Road to a Successful YouTube Channel” with Moktar Larbi, who helped develop The Anazala Family into a well-known family channel
  • “Mastering Edits—Meta’s New Video Editing App” with Meta Partner Solutions Manager Bahjat Hindy and Meta Strategic Partner Manager Samer Jamal
  • and an installment of its Learn from the Legends series, “Yes, You CAN! How to Make a Living With Less Than 100K Followers,” hosted by Mohamad Fattal, CEO of influencer marketing platform Alfan

Finally, Creators HQ had a sizable presence at the most recent World Governments Summit, where it brought experts like Nicola Mendelsohn (Meta’s Head of Global Business Group), finance podcaster Erika Kullberg, and Yes Theory co-founder Ammar Kandil to speak to world leaders and Fortune 500 executives.

Creators HQ has lots more programming planned for the coming months–and is already preparing the fourth annual 1 Billion Followers Summit. We’ll have more details to share on that soon.

 

Creators HQ is a Tubefilter partner.