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It was a very competitive week in our Global Top 50.
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All of this week’s top five channels are regulars in our ranking of the most-watched YouTube channels in the world. Four of them gained viewership week-over-week, and the biggest of those increases pushed a new #1 channel into the top spot.
KIMPRO has made its second climb to the #1 spot in the Global Top 50. The Korean short-form hub earned its inaugural first-place finish earlier this year, and it returned to the pole position during the last full week of June, when it collected 764.9 million weekly views. As per usual, KIMPRO’s massive traffic included hundreds of millions of views on videos that reference pop culture characters. All told, the YouTube Shorts standout increased its viewership by 34% week-over-week. That was the biggest percentage increase in the top five.
Last week’s #1 will have to settle for a runner-up finish. DaFuq!?Boom! dominated the month of June in our Global Top 50, stringing together three straight chart-topping rankings. As July approaches, however, the YouTube Shorts channel is ranked #2 even though it snagged 750.7 million weekly views. That impressive sum put this 2023 breakout hit above six billion lifetime YouTube views, and it will get its 15-millionth subscriber as soon as next week.
For the second straight week, T-Series is right behind DaFuq!?Boom! in the ranking. This time, those two channels are running 2-3 instead of 1-2. T-Series cemented its #3 finish in the Global Top 50 by picking up 590.7 million weekly views. Though it has not found itself atop this chart for months, the Indian record label is still the most-watched channel in YouTube history, with more than 226 billion lifetime views.
A channel that has pulled in multiple #1 finishes this year — CoComelon – Nursery Rhymes — currently finds itself in fourth place in the Global Top 50. Though CoComelon’s ranking may not be as high as usual, its viewership hasn’t missed a beat. The kid-friendly channel led all long-form hubs other than T-Series by bringing in 572 million views during the week that was. That was good for a week-over-week traffic bump of 9%.
MaviGadget rounds out this week’s global top five. The YouTube Shorts channel used its library of gizmo-focused videos to snag 542.8 million weekly views.
It’s the summer, which means that most of Europe’s domestic soccer leagues are on break. But thanks to creators like Celine Dept, European footy fans can still celebrate the beautiful game even during the off-season.
Dept is a Belgium native who first broke out on TikTok, where her videos about soccer (or football, to her) reach 13.1 million followers. Like so many creators who boast massive reach on TikTok, Dept has made an effort to share her videos on YouTube Shorts. Her audience there isn’t as big — she has about 1.4 million subscribers — but that has stopped her from smashing local viewership records. In our latest Global Top 50, Dept is Belgium’s only representative.
In order to connect with the YouTube audience, Dept and her friends turn typical drills into YouTube-style challenges that put their footballing skills to the test. One such video asks Dept and co. to juggle randomly-selected objects that could pass as balls. It’s not the easiest concept to explain, but as a piece of short-form content, it really pops.
That’s not the only YouTube video drawing millions of viewers to Dept’s YouTube channel. She ranked 18th in the latest Global Top 50 after collecting 363.4 million weekly views. That was good for a week-over-week traffic increase of 38%.
Going forward, there will be even more opportunities for Dept to grow her YouTube audience. The Women’s World Cup starts next month, and when it kicks off, soccer-related content should be in high demand.
Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:
- United States: 15 channels in the Top 50.
- India: 13 channels in the Top 50.
- South Korea: 5 channels in the Top 50.
- Russia: 3 channels in the Top 50.
- Pakistan and Turkey: 2 channels in the Top 50.
- Belgium, Canada, El Salvador, Germany, Italy, Japan, Latvia, Taiwan, United Arab Emirates and United Kingdom: 1 channel each in the Top 50.
This week, 36 channels in the Top 50 are primarily active on YouTube Shorts.