Gaming

• Chipotle’s partnering with Twitch and 89 streamers for “Super Ultra Combo Week”
• ‘Ashfall’ taps TikToker Michael Le for cosplay countdown series

  Le, aka @justmaiko, is a pro dancer and choreographer who has more than 52 million followers on TikTok and 3 million subscribers on YouTube.

  
• Retired League Of Legends Pro ‘Doublelift’ Signs With Talent Firm Loaded

  Former pro gamer Doublelift has been signed to top gaming talent management company Loaded.

  
• Broadcaster E.W. Scripps Leads $35 Million Funding Round For Misfits Gaming

  E.W. Scripps Company, the nation’s fourth-largest local TV broadcaster, is pushing into esports, leading a $35 million funding round into Florida-based Misfits Gaming Group (MGG).

  
• NRG Esports Unveils New ‘Full Squad’ Content Brand Targeting Casual Gamers
• ‘Cyberpunk 2077’ Has A Built-In Mode For Content Creators That Disables Copyrighted Music
• As Esports Go Mainstream, Some Important Lessons for Brands
• Loaded Onboards Former Riot Games Exec Bridget Davidson As VP Of Talent
• Imgur Launches New ‘Melee’ App Where Users Can Host, Discover Gaming Memes
• ‘Fortnite’ Sees Social Video Viewership Resurgence Amid Launch Of ‘Chapter 2’
• Ninja’s New Cross-Platform Video Strategy Since Leaving Twitch For Mixer
• In Wake Of Mass Shootings, Top Trade Org Refutes Trump’s Claim That Gaming Is To Blame