Archive for June, 2024:

YouTube employees can watch videos before they go live. That’s causing problems.

Last week, the entire contents of PlayStation‘s latest State of Play event, where it shares updates about games and consoles, were leaked online.

Leaks are common in the gaming sphere. But what’s notable about this leak is that it happened just hours after PlayStation scheduled the State of Play presentation on YouTube–a process that involves pre-uploading the whole event and letting the video sit in the back end of the channel, waiting to go live.

While videos are scheduled for premiere, they’re invisible to the general public, and the often confidential information within is meant to be safe. But while YouTube’s 2+ billion users can’t access the video, its thousands of employees and contractors can.

And Insider Gaming reporter Tom Henderson thinks they did. Within 18 hours of State of Play being pre-uploaded to YouTube, he was contacted by four different people to offer him the complete list of games that would be addressed during the event.

“Some game names were slightly different from others, likely because of different regions and the rush to jot everything down to be the first, but they were all generally spot on,” Henderson wrote. “One such individual even told me that the information was sold to an undisclosed person for a small three-figure amount, who then told him to spread it to more people for validity.”

Henderson didn’t publish the names of the people who offered him the list. He did, however, write up his experiences with “YouTube’s new gaming leak culture,” and share data from a 404 Media report that chronicles six years of privacy and security issues at Google.

The report, compiled using information from an internal Google database, covers the years 2013-2018, and shows at least one incident where a YouTube employee was responsible for a gaming leak. That was in 2017, when a photo of the trailer for Nintendo game Yoshi’s Crafted World was posted to Reddit.

How did people know the photo came from an insider? Easy: the screenshot they posted had a “admin.youtube.com” in the URL, proving they worked for YouTube.

404 Media’s report showed that Google’s internal database had comments about the incident: “Google employee deliberately leaked private Nintendo information,” it said. “Former [temporary vendor contractor] download video with admin account, and shared unreleased Nintendo feature with friend.” It classed the leak as “non-intentional.”

Henderson also highlighted other recent leak issues stemming from YouTube: one non-gaming, in 2022, where KSI‘s Amazon giveaway codes were redeemed before the video went public; and this past December, when the Grand Theft Auto VI trailer was leaked. Both videos, like State of Play, were pre-uploaded to YouTube.

Both incidents also resulted in investigations at YouTube, Henderson reports. People familiar with the matter told him multiple people were fired over the KSI/Amazon issue, including some who weren’t directly involved in it. That might mean YouTube’s investigation into that incident turned up other leakers.

“Your videos are not just watched for monetization approval,” one person told Henderson. “They are watched by employees all the time.”

Those incidents weren’t included on 404 Media’s report (again, it only had data up to 2018), so we don’t know what Google’s internal comments on those might be.

As for its external comments, a spokesperson told The Verge that every security flag on 404 Media’s report “was reviewed and resolved at that time.”

They didn’t say how YouTube plans to prevent leaks moving forward.

Top 50 Most Viewed U.S. YouTube Channels • Week Of 06/02/2024

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]


Four of the top five channels in this week’s U.S. Top 50 were also in that same bracket last week, but only one channel is holding the same chart position it occupied a week ago.

All of the channels in question collected at least 420 million weekly views. As a result, our all-American ranking was slightly more top-heavy than it’s been in recent weeks.

Chart Toppers

Toys and Colors is sitting atop our U.S. Top 50 for the first time in months. The family-friendly channel raised its game toward the end of 2023, when it outranked the rest of the field on several occasions. Toys and Colors hasn’t quite maintained the clip it set for itself during that time, but it is still achieving big things by relying on a multiformat approach. By finding viewers all across the YouTube landscape, Toys and Colors collected 550.6 million weekly views as the calendar turned over the June. It now has more than 65 billion lifetime views in all.

The channel that led all U.S.-based channels in our monthly top 100 for May is in second place for the first weekly chart of June. I’m talking about MaviGadget, which offers a vast library of mechanical-themed content for the techies and gadgeteers who hang out on YouTube Shorts. The fast-paced and oddly satisfying nature of MaviGadget’s videos are two of the channel’s key assets. Those advantages helped it accrue 530.7 million weekly views while bringing its lifetime traffic above 26 billion hits. It should reach 30 million subscribers next week as well.

J House jr. has achieved its highest-ever placement in the U.S. Top 50. The family-friendly content destination has come on strong over the past month. It has achieved multiple top-five finishes even though it was previously a nonfactor in our charts. Like so many kid-friendly hubs of the current moment, J House jr. does most of its work on Shorts, where it ranks as one of the most-watched channels. It picked up 494 million weekly views (good for a 26% week-over-week increase) to move up two spots in our all-American ranking.

The channel that just became YouTube’s most-subscribed channel could only manage a fourth-place finish in the U.S. Top 50. For most creators, a spot in the top five would be a huge win, but for someone as game-changing as MrBeast, prominent rankings have become commonplace. Jimmy Donaldson‘s primary YouTube channel added 486.9 million weekly views during its record-breaking week. Though that was a steep week-over-week decline, MrBeast surpassed 50 billion lifetime views while also taking YouTube’s subscriber crown.

Justin Flom rounds out this week’s global top five. The magician, who has a keen understanding of YouTube Shorts, moved up from 19th place after snagging 420.2 million weekly views.

Top Gainers

It’s been over a year since Alexey “Boom” Gerasimov burst onto the scene with animated videos that depict long-necked heads that ride around in toilet bowls. Perhaps that sentence would have sounded absurd in 2022, but at this point, anyone who hangs around with a Gen Alpha-age kid is probably familiar with Skibidi Toilet, the iconic meme that has come to define an entire era of internet culture.

Once Gerasimov burst onto the scene on his DaFuq!?Boom! channel, it didn’t take long before he ascended to unprecedented heights in our Tubefilter charts. Boom’s YouTube traffic has cooled off a bit since his breakout, but he still has big plans. Bonkers Toys and Invisible Narratives recently revealed that they plan to roll out a line of Skibidi Toilet products in U.S. retail locations this fall.

With that upcoming launch in mind, let’s check in on Boom and see how he’s adapting to YouTube fame. The DaFuq!?Boom! channel rounded out the U.S. Top 50 this week with 114.5 million weekly views. While that total was not high enough to keep pace with the current chart leaders, it was good for a 74% week-over-week boost. Boom’s videos now reach more than 41 million subscribers, giving him a larger captive audience than longtime chart stalwarts like Nick DiGiovanni and YoesIan.

The interesting development on Boom’s channel, as far as I’m concerned, is the creator’s subtle shift toward long-form content. His rise was very much informed by Shorts (and YouTube’s major investment in the format), but he is also telling the story of his toilet-bound characters through drawn-out, narrative pieces.

Some episodes of Skibidi Toilet have gained more than 100 million views on their own, and Boom’s compilations are soaring even higher. The most-watched long-form clip on his channel is closing in on 150 million views.

So even though Boom is not ranked as highly in our charts as he once was, he is still a major cultural force. The launch of the Skibidi toy line should give him another boost, so look for him to reascend the rankings once fall rolls around.

Channel Distribution

This week, there are 38 YouTube Shorts channels in the U.S. Top 50.

Top 50 Most Viewed YouTube Channels Worldwide • Week Of 06/02/2024

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart. 👇


The channel that leads our first weekly chart of June is coming off two consecutive months at the top of our rankings. The hub in question is building a kid-friendly empire and outpacing the rest of YouTube in the process.

No one can catch this week’s chart leader, but six channels did receive at least 500 million YouTube views during the week that was.

Chart Toppers

Can anyone stop Anaya Kandhal? At this point last year, the Indian creator was a relative nonfactor in our Tubefilter charts, but she has rocketed up the rankings and become YouTube’s biggest breakout star of 2024. Kandhal and her family receive most of their views on YouTube Shorts, where their positive and upbeat children’s videos have struck a chord with viewers across South Asia. The week that turned May into June was one of Anaya’s best-ever performances. Her official channel brought in 821.4 million weekly views to lead the Global Top 50.

The channel that finished second behind Anaya Kandhal in our monthly Top 100 for May is also the runner-up in our latest weekly chart. T-Series has achieved more second-place finishes than any other channel in 2024, and it continued its “always the bridesmaid, never the bride” streak as the calendar flipped to June. T-Series collected 675 million weekly views, but it’s a second fiddle in terms of weekly traffic and total subscribers. MrBeast recently passed it to take the all-time lead in the latter of those two categories.

The same channels that finished 1-2-3 in our latest monthly chart also had the same running order in our weekly rundown. KL BRO Biju Rithvik completed the trifecta of India-based chart toppers by collecting 581.1 million weekly views. Like Anaya Kandhal, KL BRO was essentially unknown before YouTube Shorts became a thing, but it has been galvanized by the proliferation of the vertical video format. By the end of June, it will likely reach two major milestones: 40 billion lifetime views and 50 million subscribers.

The highest-ranking U.S.-based channel in the Global Top 50 is Toys and Colors. With a bright, charming, and tuneful array of mixed-format videos, Toys and Colors has stayed relevant in a shifting online video landscape. It moved from seventh place in the Global Top 50 up to fourth after earning 550.6 million weekly views. That sum represented a 19% week-over-week bump, and Toys and Colors also hit a big round-number milestone. It now has 50 million subscribers on its primary channel to go along with 65.2 billion lifetime views.

ToRung rounds out this week’s global top five. The Vietnamese comedy hub continues to find fans on YouTube Shorts, where its content led it to a total of 538.7 million weekly views.

Top Gainers

Napoleon Dynamite would be proud of the creator we’re discussing in this week’s Top Gainers section. I don’t know what Andrey Grechka‘s bow hunting skills or computer hacking skills are like, but his nunchuck skills put him at the top of his class on YouTube.

Among Grechka’s five most-watched Shorts, four showcase his abilities with a pair of nunchaku. Clips that showcase his favorite tricks and the routine he uses to impress his girlfriend have both received at least 90 million total views on YouTube.

Aside from his prowess with the nunchuks, Grechka also brings a few other themes to his Shorts. He maintains a strong audience through daily uploads, some of which feature titles that are nothing more than that day’s date. His upload on February 14, for example, marries his love of martial arts to his love for his girlfriend.

And like many creators who have made names for themselves on TikTok, Grechka is known to throw down with the occasional dance routine. But his moves might not be what you expect — in several of his videos, including his all-time most-watched Short, he uses optical tricks to create gravity-defying routines.

With his eclectic mix of short-form content, Grechka just had one of his best-ever weeks on YouTube. He reached 39th place in our Global Top 50 after collecting 260.5 million weekly views. That total was 71% higher than the amount of traffic he earned during our previous seven-day measurement period, and he rocketed in from outside the Top 50 as a result.

Grechka’s star is shining as bright as it ever has on YouTube. And if he keeps refining those nunchuk skills, he’ll be the biggest hit at summer camp.

Channel Distribution

Here’s a breakdown of the Top 50 Most Viewed channels this week in terms of their countries of origin:

  • India: 17 channels in the Top 50.
  • United States: 13 channels in the Top 50.
  • Russia: 3 channels in the Top 50.
  • Hong Kong, Japan, and Pakistan: 2 channels in the Top 50.
  • Bangladesh, Belgium, Canada, China, Czechia, El Salvador, France, South Korea, Ukraine, United Arab Emirates, and Vietnam: 1 channel each in the Top 50.

This week, 36 channels in the Top 50 are primarily active on YouTube Shorts.

As always, keep up to speed with the latest Tubefilter Charts and all of our news at Tubefilter by following us on Twitter, becoming a fan on Facebook, and watching our videos on YouTube.

Top 100 Most Viewed YouTube Channels Worldwide • May 2024

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart, which is brought to you by Bio Sites from Squarespace.


In May, the richest channels in our Global Top 100 got richer. All of the five most-watched channels of the month enjoyed double-digit percentage increases over their respective viewership totals in April.

Those gains allowed four of the channels in question to retain their placements in the top five, while the last member of the group moved up from sixth place.

Chart Toppers

Anaya Kandhal is sitting at the front of our Global Top 100 for the second month in a row. The Indian family creator didn’t have quite as dominant of a run as the one she put together in April, when she led all of the weekly charts we published. But even if some other channels stole Anaya’s shine on a week-to-week basis, she still improved her YouTube traffic by 14% month-over-month and held onto the top spot by earning 3.52 billion monthly views. That made her the only creator to cross the three billion view mark during the fifth month of the year.

T-Series finished second behind Anaya Kandhal for the second month in a row. Though the Indian record label lost YouTube’s subscriber crown to MrBeast, it beat the American creator in terms of monthly views. After raising its traffic by 14% month-over-month, T-Series came within a stone’s throw of three billion hits, topping out at 2.9 billion monthly views. The leading South Asian entertainment company is now the first YouTube channel with at least 256 billion lifetime views. Its subscriber count of 266 million is quite impressive as well.

KL BRO Biju Rithvik made it three consecutive India-based channels at the front of this month’s Global Top 100. Like the channel in the #1 spot, KL BRO is a family-friendly hub that finds a lot of its viewers among non-English speakers in South Asia. With that community pacing it, KL BRO picked up 2.58 billion monthly views during May. That was 31% more traffic than the amount it posted in April, and as a result, it moved up one spot in our worldwide ranking. Next month, we’re expecting it to surpass 50 million subscribers as well.

MaviGadget is sitting in fourth place in the Global Top 100. The highest-ranking non-Indian channel in the chart moved into the top five after finishing just outside that group during April. With videos that typically depict machines, assembly lines, and other related gizmos, MaviGadget collected 2.4 billion monthly views, which gave it a month-over-month traffic bump of 35%. The majority of those views came on YouTube Shorts, where MaviGadget has excelled since the advent of YouTube’s TikTok competitor.

MrBeast rounds out this month’s global top five. Despite taking the subscriber crown from T-Series and increasing his traffic by 25% month-over-month, Jimmy Donaldson did not improve his chart position and finished the measurement period with 2.3 billion monthly views.

Top Gainers

Clowns get a bad rap among today’s kids, but an Argentina-based channel is out to prove that goofy characters in wigs and face paint still have a place in today’s children’s media landscape. The channel’s name is El Payaso Plim Plim, with “payaso” meaning “clown” and “Plim Plim” meaning “a silly name for a clown who entertains children on YouTube Shorts.”

Argentina is a hotbed for YouTube Kids channels. South American standouts like El Reino Infantil have become regulars in our charts and favorite channels for youngsters around the world.

This month, however, it’s Plim Plim’s turn to hit the charts. The colorful character peaked in 91st place in the Global Top 100 after receiving 751.9 million monthly views. That total, which represented an 18% month-over-month increase for the family-friendly hub, pushed Plim Plim above 23 billion lifetime views.

The Plim Plim videos that are going viral include some long-form sing-alongs, but the channel’s embrace of YouTube Shorts has brought its viewership to the next level. Plim Plim’s vertical videos distill its sing-alongs into individual ditties, which are sung by a cast of fauna that includes pigs, giraffes, and frogs (oh my!)

This summer, Plim Plim and friends will have a chance to ignite further growth if they buy into their home country’s favorite sport. It will be a busy summer for soccer fans, with events like the Olympic tournament and the Copa America taking place. Plim Plim already has a bit of football fever, and if anyone gets hurt during a big match, this channel knows what to do about an “ouchi ouchi.”

Plim Plim will fix up that scraped knee just like it fixes its position in our charts. Looking for this kid-friendly hub to move up in coming months.

Channel Distribution

Here’s a breakdown of the Top 100 Most Viewed channels this month in terms of their countries of origin:

  • India: 29 channels in the Top 100.
  • United States: 25 channels in the Top 100.
  • Hong Kong: 6 channels in the Top 100.
  • Pakistan: 5 channels in the Top 100.
  • Russia: 4 channels in the Top 100.
  • Japan and South Korea: 3 channels in the Top 100.
  • Argentina, Canada, China, Germany, Turkey, United Arab Emirates, and Vietnam: 2 channels in the Top 100.
  • Austria, Bangladesh, Belgium, Brazil, Czechia, El Salvador, France, Mexico, Netherlands, Peru, and Ukraine: 1 channel each in the Top 100.

This month, 74 channels in the Top 100 are primarily active on YouTube Shorts.

As always, keep up to speed with the latest Tubefilter Charts and all of our news at Tubefilter by following us on Twitter, becoming a fan on Facebook, and watching our videos on YouTube.


Bio Sites from Squarespace is the best looking and most modern link in bio available. Grounded in good design, it’s where creators can most authentically and comprehensively express themselves, by sharing all their content, interests, and projects. Create a free Bio Site today.

Nebula scores video podcast deal with Spotify

Creator-owned streaming service Nebula has snagged a video content deal with Spotify.

That deal will bring content from some of Nebula’s 100+ education-oriented creators to the Spotify for Podcasters hub, which currently offers more than 2.5 million watchable episodes of podcasts. Video content has been a major focus for Spotify in its quest to outdo other podcast-offering platforms; it’s made several high-profile (and high-dollar-amount) deals for video podcasts, including its $100 million drop on The Joe Rogan Experience.

Nebula, meanwhile, was founded in 2019 by CEO Dave Wiskus as a “thoughtful expansion pack for YouTube” where participating creators earn revenue from views and get an ownership stake in the platform.

From their partnership, Spotify will get an opening slate of content from YouTubers including CinemaWins, Charles Cornell, Hello Future Me, Captain Midnight, Tale Foundry, Game Makers ToolKit, Todd in the Shadows, Adam Neely, The Closer Look, FD Signifier, and Kat Blaque.

“Creators are at the core of everything we do at Spotify, so we are eager to partner with Nebula, a creator-built and creator-operated platform, to bring this content to our users across the globe,” Jordan Newman, Spotify’s Head of Content Partnerships, said in a statement. “Video greatly deepens our creators’ engagement, growth and retention with their fans—so we are thrilled to introduce such an innovative and diverse slate of video content to our audience.”

“Nebula is home to so many talented and thoughtful creators. It’s important for us to build partnerships that highlight the amazing work our creators are doing,” Wiskus added. “Spotify gives us an opportunity to expand our reach, not just in numbers but with the exact kind of audience who would most enjoy what we do.”

This announcement comes not long after Nebula launched its own full-fledged film production arm, Nebula Motion Pictures, led by director and cinematographer Valentina Vee. And, earlier this year, it opened a news division, Nebula News, with debut original series War Room, a look at contemporary conflicts hosted by Joseph Pisenti of RealLifeLore.

Top 5 Branded Videos of the Week: LazarBeam goes smurfing for his sponsors

Welcome to our rundown of the most-watched branded YouTube videos of the week.

We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.

And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.


Gaming. True crime. Family content. Tech. The top videos in our latest Weekly Brand Report touch on some of the categories that get the most views on YouTube. Its not surprising that sponsors are flocking to those tried-and-true formats, but this week’s list of most-watched branded videos does include a few surprises. There’s no MrBeast, no Ryan Trahan, no Veritasium, and appearances from a few creators who are first-timers in this column. Without further ado, let’s run through the sponcon highlights from the week that was:

#1 Bronze to Unreal Speedrun (world record)
Channel: LazarBeam
Brand: Gamer Supps

Speedrunning is so hot right now. As Awesome Games Done Quick raises millions and Ludwig Ahgren looks to follow suit, Lannan Eacott is combining speedruns with another gaming concept. The creator known as LazarBeam set a world record by going from Fortnite‘s lowest competitive rank to its highest. The early rounds of that challenge are an example of “smurfing,” in which high-level players beat up on inferior competition. In this case, those n00bs are “literal children,” as LazarBeam puts it. Luckily, his sponsor Gamer Supps loves a bit of trolling from time to time.

#2 Triple Murder Suspect vs. New Mexico State Police
Channel: Midwest Safety
Brand: SafetyVid

For the second week in a row, the true crime channel Midwest Safety has carved out a spot for itself in our Weekly Brand Report. With videos that depict traffic stops gone wrong and high-intensity car chases, Midwest Safety takes viewers back to the heyday of dashcam videos on YouTube. This time, its entry in our ranking takes viewers a bit outside the Midwest. New Mexico may be an atypical setting for this rising channel, but high viewership and big returns for sponsor SafetyVid have become the norm.

#3 Recreating Insane DadToks
Channel: Danny Gonzalez
Brand: Opera

Creator and musician Danny Gonzalez became a dad last year, and that means he is officially qualified to recreate some “DadToks.” I’m not talking about middle-aged men running around shouting “hi hungry, I’m dad.” In this case, the DadToks in question were posted by the fathers of well-known creators, and Gonzalez is using his high-energy approach to recreate the “insane” energy of those uploads. His sponsor is the web browser Opera, which has emerged as a regular presence in our Weekly Brand Report.

#4 Building the ENDGAME invisible PC
Channel: DIY Perks
Brand: FlexiSpot

Personally, I don’t think I want an invisible PC. It sounds like an easy way for me to clumsily bump into my expensive tech, adding insult to injury. But if I did go the invisible PC route, I would want DIY Perks to build it for me. The channel known for its home engineering experiments showed viewers what an invisible PC looks like (or doesn’t look like, I guess) for a recent video. The clip features a standing desk courtesy of video sponsor FlexiSpot. Oh, good, another think with sharp corners for me to trip over.

BONUS #1,788 Covering an NBA Playoff Game with one half of the Broadcast Boys!
Channel: House of Highlights
Brand: Google Pixel

https://www.youtube.com/watch?v=8w_KGHKEEFg

The Bleacher Report-affiliated basketball hub House of Highlights typically experiences a viewership bump between April and June, when the NBA Playoffs captivate sports fans across the globe. The postseason is an ideal time for a hoops-oriented sponsorship, and House of Highlights delivered the goods by using a Google Pixel device to shoot the Western Conference Finals between the Dallas Mavericks and the Minnesota Timberwolves. The video includes some references to impressive Pixel specs. With its impressive lens, you’ll be able to zoom across the court faster than Kyrie Irving.


…and there’s a lot more data where that came from. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.

Top 100 Most Viewed U.S. YouTube Channels • May 2024

[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like: a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]

Scroll down for this week’s Tubefilter Chart, which is brought to you by Breeze.


The five U.S.-based YouTube channels that got the most views during April all retained their places in the top five during our most recent 31-day measurement period. The channels that are leading the U.S. Top 100 for May are longtime chart stalwarts that continue to shatter YouTube records.

The #1 channel in the ranking hasn’t been on YouTube for as long as the other contenders, but it has gained views at a rate few channels can match.

Chart Toppers

MaviGadget brought the coolest gizmos to YouTube Shorts in May 2024. The quick-hitting channel has only been active on YouTube for seven years, but over that period, it has reeled in more views than many channels that have been active for more than a decade. MaviGadget is one of the hubs at the forefront of the industrial revolution on YouTube Shorts. Viewers love videos that show the inner workings of mechanical processes, and MaviGadget delivers. It boosted its traffic by 35% month-over-month during May. That brought it up to 2.4 billion monthly views and the top spot in the U.S. Top 100.

Speaking of channels that have made great gains during May, let’s talk about MrBeast. Jimmy Donaldson just made history on his main account by passing T-Series to become the most-subscribed channel on YouTube. That surge will be reflected in next month’s U.S. Top 100, but for now, Donaldson and co. will have to settle for a second-place finish in our all-American ranking. Even though MrBeast’s traffic went up by 25% month-over-month and reached 2.3 billion monthly views, the extravagant hub lost its pole position to MaviGadget.

The next three channels in the U.S. Top 100 are all sitting in the same spots they occupied in the previous month’s chart. Up first (or third, I guess) is Toys and Colors, a channel affiliated with the family-friendly franchise builder pocket.watch. In the world of children’s videos, Toys and Colors is a major success story. Its brightly-colored and positive videos attracted preschool-age viewers from around the world. After getting 1.84 billion monthly views, Toys and Colors has brought its lifetime YouTube viewership above 65 billion views.

CoComelon – Nursery Rhymes landed its second-straight #4 finish in the U.S. Top 100. Like Toys and Colors, CoComelon has boosted its long-lasting presence in the YouTube Kids community by receiving help from a major media company (Moonbug, in this case). 1.81 billion monthly views may not match the chart-topping sums CoComelon posted a few years ago, but that total (which represents the channel’s May 2024 viewership) was high enough to bring its lifetime traffic above 182 billion. No other channel in the chart can boast a higher number in that category.

Zack D. Films held steady at #5 to round out the upper echelon of this month’s U.S. Top 100. Zach’s narrated Shorts brought in 1.49 billion monthly views during the month that was.

Top Gainers

Sports fans have long trusted MaxPreps as a source for high school sports news and highlights. Since its inception in 2002, MaxPreps has become an important name on the recruiting trail. I don’t consider football and basketball players to be serious prospects unless they have sick MaxPreps mixtapes to their name.

The advent of YouTube Shorts has allowed MaxPreps to expand its digital presence in new and exciting ways. The Shorts on its YouTube channel are a mixed bag. Some are exactly what you’d expect: Fast-paced highlight reels that distill the most exciting high school sports action into minute-long uploads.

Some of MaxPreps’ viral uploads, however, have more in common with other top Shorts hubs than they do with other sports channels. The channel is getting millions of views with heartwarming family content and prank videos.

The most-watched MaxPreps Short falls squarely in the former camp. It offers only a few seconds of high school volleyball, but the sequence is chaotic enough to draw in more than 131 million views.

https://www.youtube.com/watch?v=1DKQ7hndkkQ

Overall, MaxPreps brought in 320.2 million monthly views during May. That total, which was good for a 70% month-over-month improvement, gave MaxPreps its first-ever appearance in our U.S. Top 100. It reached 97th place, which would also be a good place for a recruit to land on a MaxPreps class list.

The channel’s increasing viewership will give more attention to exemplary high school athletes who deserve the shine. Some competitors featured on MaxPreps will end up making it big, and others will look back fondly on their high school glory days. No matter how their careers turn out, today’s MaxPreps stars will be able to boast about the awesome mixtapes their careers produced.

Channel Distribution

This month, 79 channels in the Top 100 are primarily active on YouTube Shorts.

As always, keep up to speed with the latest Tubefilter Charts and all of our news at Tubefilter by following us on Twitter, becoming a fan on Facebook, and watching our videos on YouTube.


Breeze is the creator-friendly solution to funding. With AdSense-based cash advances from $50,000 to $25 million, Breeze puts more control in the hands of creators and more money in their pockets. Calculate your offer from Breeze today.

PewDiePie avenged: MrBeast passes T-Series to become YouTube’s most-subscribed channel

MrBeast has reached another milestone in his impressive career on YouTube. Jimmy Donaldson now has 270 million subscribers on his primary channel. By reaching that number, MrBeast has surpassed Indian record label T-Series to earn the title of most-subscribed channel on YouTube.

Donaldson’s ascension to the most-subscribed throne has been a foregone conclusion for months. As we’ve discussed in our weekly roundups of YouTube’s most-watched channels, MrBeast has been gaining subs at a faster rate than T-Series for months.

The North Carolina-based creator has long expressed his desire to catch T-Series, which claimed YouTube’s subscriber crown after taking it from Felix “PewDiePie” Kjellberg. Donaldson made a name for himself by supporting PewDiePie during the Swedish gamer’s battle with T-Series, and last year, he vowed to avenge his fellow creator by making MrBeast YouTube’s most-subscribed channel.

T-Series did not relinquish its title without a fight. As MrBeast closed in on the subscriber record, his Indian foe invoked the words of its departed founder Gulshan Kumar, who wanted to “put India and my people at top of the international platform.” T-Series now sits with 266 million subscribers, and MrBeast’s lead in the category is projected to expand in the coming months.

Donaldson posted a celebratory tweeting after taking the subscriber record from T-Series. He noted that he reached the milestone after getting the most subscribers he has ever added in a single day. More than two million accounts subscribed to MrBeast to push him across the finish line.

Other creators who have held the title of “most-subscribed YouTube channel” include Smosh, Ray William Johnson, and Ryan Higa. PewDiePie had the longest run at the top of that ranking. He spent 1,920 days as the most-subscribed act on YouTube.

Though MrBeast has caught T-Series in terms of subscribers, his fans shouldn’t expect him to equal the record label’s lifetime viewership anytime soon. T-Series has the most views in YouTube history, with more than 256 billion of them. For comparison, MrBeast’s lifetime viewership total (on his main account) currently sits at about 50.3 billion.

Trump gets on TikTok

Former president and convicted felon Donald Trump is now on TikTok.

If he heads into the 2024 election as the Republican candidate, that’s one thing he and Democrat competitor President Joe Biden will have in common: both have railed against TikTok’s presence in the U.S., citing national security concerns, and yet still maintain accounts on the app.

The Biden campaign launched its TikTok push in February, just two months before Biden signed a bill that’ll ban TikTok nationwide unless owner ByteDance divests it. (TikTok’s fighting that bill in court.)

As for Trump, he made his own failed attempt to ban TikTok via executive order in 2020, and now filmed his TikTok debut at the UFC‘s Makhachev vs. Poirier fight June 1.

“The president is now on TikTok,” UFC CEO Dana White says in the video’s first couple seconds.

“It’s my honor,” Trump responds.

@realdonaldtrump Launching my TikTok at @UFC ♬ original sound – President Donald J Trump

Since that video went live over the weekend, Trump’s account has racked up 4 million followers.

It appears that he, like Biden, hopes a TikTok account will help him reach Gen Z, who are more likely to vote than some older generations, but also more disillusioned with our political system. Trump’s outreach there is the only social media presence he has aside from his account on Truth Social, a site he majority owns that’s popular with right-wingers.

Trump hasn’t said anything on Truth Social about his sudden embrace of TikTok; instead he’s been posting about his recent conviction on 34 felony counts of falsified business records.

“RIGGED TRIAL—ELECTION INTERFERENCE!” he posted June 2, with a clip from Fox News.

Back in February, the Biden campaign said its approach to having an account on TikTok would involve “advanced safety precautions around our devices and incorporating a sophisticated security protocol to ensure security.”

The Trump campaign’s approach seems to be a little different: As CNN points out, when his super PAC Maga Inc. joined TikTok in May, its CEO Taylor Budowich tweeted, “MAGA INC will not cede any platform to Joe Biden and the Democrats who are trying to destroy our country. We will ensure President Trump’s America First agenda is brought to every corner of the internet and every precinct of this country.”

That account has 17,000 followers.

Cody Ko and Questlove join VidCon’s Industry track as part of a push for more creator perspective

VidCon 2024 is less than a month away, and in the leadup to this year’s shindig, the con is announcing some of the final additions to its Industry track, which’ll feature more than 150 speakers on the theme “The Creator Economy Comes of Age.”

Cody Ko (who’s got 6.2 million subscribers on YouTube and is one half of Tiny Meat Gang) has confirmed he’ll join Jubilee CEO Jason Y. Lee for a chat about the studio’s YouTube series, which include Middle Ground, Odd One Out, and Versus 1. Jubilee’s channel has nearly 9 million subscribers, and it plans to reveal a collab with Ko during their panel.

“I’m really looking forward to chatting about Jubilee and I’s new announcement, and also another venture that I think will be relevant to those in the creator sphere,” Ko tells Tubefilter.

Two more additions to the Industry track: Unilever Chief Brand Communications Officer Casey DePalma and Paramount Advertising COO Steve Ellis. They’ll talk about “the Future of Influence”–aka where they see the creator economy and influencer marketing going over the next few years.

And last but not least, Questlove, co-founder and frontman/drummer of The Roots (you’ll know them if you’ve ever watched an episode of The Tonight Show with Jimmy Fallon), joins SoundExchange President/CEO Michael Huppe for a convo moderated by Flighthouse CEO Ash Stahl.

Questlove–who hosts his own podcast, Questlove Supreme, on the band’s YouTube channel (530,000 subscribers)–will talk with Huppe about “the business of creating quality content and maintaining integrity while exploiting the revenue opportunities of new and evolving platforms,” VidCon says.

Ko and Questlove’s panels are part of VidCon’s push to involve more creators in the Industry track this year.

“In a notable shift and sign of the times, the 2024 Industry Track will incorporate more creators and creator perspectives into the overall programming, taking the stage to share insights about their companies, business practices and more, highlighting how they think about building brands and how they approach traditional media, marketing, retail, operations and more,” it says.

As we mentioned, the theme of this year’s Industry track (for which tickets are $999) is “The Creator Economy Comes of Age,” but the track also has a few subthemes, including “the ‘adulting’ of the creator economy,” how artificial intelligence is intersecting with our space (and the problems it may cause), creator-led ecommerce and retail, and emerging forms of monetization.

Other confirmed speakers for the track include MatPat and Stephanie Patrick, Colin & Samir, MrBeast President (and Tubefilter co-founder) Marc Hustvedt, Smosh CEO Alessandra Catanese, Mythical Entertainment President Brian Flanagan, YouTube VP of Product Management Amjad Hanif and YouTube Global Director of Culture & Trends Kevin Allocca, and Christian Tom, Advisor to the President and Director of the White House Office of Digital Strategy.

VidCon’s main event runs June 26-29 at its longtime home, the Anaheim Convention Center.