The last three months have been busy ones for creator community Standard. In November, it acquired seven-year-old production company Mighteor, and earlier this month, its streaming service Nebula--billed as a “thoughtful expansion pack for YouTube”--hit 200,000 paying subscribers.
- Creator-Owned Streaming Service Nebula Just Scored Its First Investment At A $50+ Million Valuation
Creator Community Standard Launches In-House Studio Offering Production Resources To All Digital Creators
Creators Can’t Always Take Risks With Their Content. That’s Why YouTuber Community Standard Built Nebula — A Platform For Its Creators To Experiment.
Many a creator will tell you: on YouTube, the algorithm rules all. That’s why many creators feel there’s a risk inherent in deviating from the content that drew in the bulk of their subscribers. They worry putting out new types of content will cause a drop in views, and therefore a drop in AdSense revenue, and perhaps a drop in subscribers…which could all ultimately culminate in a potential loss of favor with the algorithm and a big blow to their careers.