Spotify

• Spotify is turning Twitch into a distribution point for its video podcasts
• Spotify’s expanded music video ecosystem includes its take on MTV’s ‘TRL’

  Spotify has souped up its music video library with new features, including a global chart that harkens back to old-school MTV.

  
• Spotify is using AI to turn Wrapped into a year-round phenomenon

  By deploying an AI chatbot for its Premium users, Spotify is leveraging the success of its year-end Wrapped posts.

  
• Spotify is selling physical books (and syncing them up with your audiobook library)

  Through a partnership with Bookshop.org, Spotify will start selling physical books and matching them up with its audiobook library.

  
• “YouTube has kind of this attitude, like, ‘You’re lucky to be on YouTube'”: Spotify’s Head of Talk Strategy dunks on YouTube after Netflix deal
• Spotify is slashing monetization requirements for video podcasters
• Spotify has music videos now (for Premium subscribers)
• Spotify is sliding into DMs
• Spotify’s podcast “plays” are a new metric for a booming industry
• Spotify’s payouts to creators and podcasters reached $100 million in Q1 2025 alone
• Spotify wants to beat YouTube at video podcasts. So it’s giving out its own gold and silver creator plaques.
• Spotify says its platform is the place for established video creators to tap a new audience