Spotify

• As Spotify revamps its podcast creator program, it’s highlighting successful shows with a video edge
• TikTok is becoming Spotify’s new recommendation engine

  Spotify announced Nov. 7 that its partnership with TikTok will smooth the path for users to share Spotify content in two ways: (1) by allowing them to make videos sharing tracks, albums, playlists, podcasts, or audiobooks using TikTok's video editing tools, and (2) by letting them DM one another direct links to music, podcasts, and audiobooks.

  
• Spotify wants to pay YouTubers millions for their videos

  Back when Spotify first began testing video podcasts in 2020, YouTube creators and their content were at the forefront of its push. Not only did it pay $100 million for The Joe Rogan Experience, but it tapped career creators like Zane Hijazi and Heath Hussar to bring video episodes of their shows to its platform. Fast-forward four years, and Spotify now has 250,000 shows with video content on its platform.

  
• Spotify is selling brands hard on video ads, says it only serves them when it knows users are engaged

  The last three months were Spotify's most profitable quarter ever, but despite that, it saw a drop in ad sales growth--and ad revenue overall still makes up just 12% of the platform's total earnings, well below its desired benchmark of 20%.

  
• Nebula scores video podcast deal with Spotify
• Spotify now has more than 100,000 video podcasts. How’s that working out for creators?
• Musical guests on ‘Call Her Daddy’ get major traffic boosts, according to Spotify
• Spotify doubles up on video podcasts with Markiplier, Drew Afualo deals (Exclusive)
• As another round of layoffs hit Spotify, Head of Content Dawn Ostroff says goodbye
• Spotify’s video podcasts have gone global
• Spotify is selling concert tickets now
• “Running Up That Hill” streams boosted 9000% after ‘Stranger Things’ shining moment