News

Podcasts are now live on YouTube Music — and background listening is available for free

It’s finally happened: Podcasts have arrived on YouTube Music.

The long-awaited update hit YouTube’s music hub on April 27. For now, only users in the U.S. can access podcasts through YouTube Music. In a tweet, the YouTube team announced its new distribution option and shared an animation that shows listeners how to find audio shows on the YouTube Music app.

Subscribe for daily Tubefilter Top Stories

Subscribe

As podcasts arrive on YouTube Music, they’re bringing a new perk with them: Free background listening. Previously, that option was limited to YouTube Music’s Premium subscribers, who fork over $9.99 per month in order to access a slew of paid features. YouTube’s podcast community will now be able to access their favorite programs while browsing other apps. Within YouTube Music, those listeners will be able to toggle between audio and video versions of long-form shows.

YouTube’s looser policy on background listening will help it compete with its main rival in the podcast game. On Spotify, podcast fans can take advantage of flexible listening options, and podcast creators can take advantage of a redesigned hub filled with statistics and best practices. Though YouTube quietly launched its own podcasting hub in 2022

, its latest rollout will extend the reach of its audio shows.

Though it has taken some time for YouTube to assemble its podcast library, the leading video player has taken several strides to encourage more podcast creation on its platform. It has built podcast tabs into its channels and released detailed guides for creators who want to improve their episodic shows. For brands, YouTube has rolled out audio ads that are well-suited for YouTube Music’s newly-expanded library.

Many of those efforts have been led by Kai Chuk, who became YouTube’s first Head of Podcasts in 2021. Even before Chuk’s promotion, YouTube has long attracted podcast listeners, who deliver strong watch time to long-form shows produced by leading channels.

YouTube first teased YouTube Music podcasts in February. “If someone wants to watch a podcast, we have a solution,” Chuk said at the time. “If someone wants to listen to a podcast only, we should have a great experience for that as well.”

Share
Published by
Sam Gutelle

Recent Posts

It took comedian Sheila D Yeah 530 Instagram skits to get noticed. Now, with Viral Nation, she’s working on her own TV show.

COVID changed things for our industry. Lockdowns meant millions of people suddenly found themselves at…

9 hours ago

Top 5 Branded Videos of the Week: Lifestyle swag

'Tis the season for festive holiday beverages, and some of YouTube's biggest channels are raising…

16 hours ago

At Kai Cenat’s Streamer University, the stars have aligned (and enrolled)

If you've followed Kai Cenat's Mafiathon events over the years, then you know that the…

17 hours ago

Spotify is using AI to turn Wrapped into a year-round phenomenon

If you love to share your Spotify Wrapped, but you don't want to wait until…

18 hours ago

YouTube has limited eating disorder videos, but there’s more work to do

Two years after it initially studied eating disorder videos on YouTube, the Center For Countering Digital Hate (CCDH)…

19 hours ago

TikTok’s AI labels might not be effective, so the app is educating its users

TikTok was one of the first social media companies to add labels to AI-generated content. Those…

2 days ago