video podcasts

• Four out of five U.S. adults have listened to or watched a podcast
• Apple was a video podcast innovator. Now it’s getting with the times.

  Apple Music is adding video podcast capabilities as it looks to keep up with consumer tech platforms like YouTube, Spotify, and Netflix.

  
• The video podcasting arms race is heating up, and Hulu is “Here To Help”

  Hulu has entered the video podcast licensing space with an exclusive rights deal for the comedy advice show 'We're Here To Help'.

  
• Can Netflix apply its streaming playbook to the world of video podcasts?

  Netflix is in talks with iHeartMedia and SiriusXM regarding deals that could include exclusive video podcast distribution.

  
• Netflix wants its own video podcast library, so it’s partnering with Spotify
• Steven Bartlett co-founds a new video podcast distribution platform–and, of course, it has AI
• Spotify wants to beat YouTube at video podcasts. So it’s giving out its own gold and silver creator plaques.
• Spotify unlocks “premium video revenue” with revamped creator monetization program
• Spotify wants to pay YouTubers millions for their videos
• Spotify Premium users can now watch full-length music videos
• Substack upgrades native video player to support video podcasts and paywalls
• Podcasts are now live on YouTube Music — and background listening is available for free