YouTube has added podcasts to its YouTube Music hub as it looks to encourage background listening for audio-only shows.
youtube podcasts
- YouTube announces a “Podcasts For You” shelf — and a workshop to go with it
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Podcasts are now live on YouTube Music — and background listening is available for free
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YouTube Music’s plan to compete with Spotify’s podcast library just took a step forward
Kai Chuk, the Head of Podcast at YouTube, has said that audio shows will be added to YouTube Music "in the near future."
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YouTube wants to dominate the $2 billion podcast business. Its new audio ads can help.
Podcasts like 'Full Send' and 'The Joe Rogan Experience' are big on YouTube. Now, audio ads will specifically target podcast listeners.
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