Instagram is today bringing ecommerce to its TikTok copycat Reels product as the holiday shopping season kicks into high gear.
The integration was already being piloted by a handful of brands, Instagram says, including MAC Cosmetics, Revolve, Song of Style by Aimee Song, Rare Beauty, and the NBA. When users see a Reel with tagged products, they can now tap a ‘View Products’ button to buy, save, or learn more about the featured items.
In addition to the above brands, Instagram’s @Shop tab — which seeks to highlight emerging indie businesses — has also featured shoppable Reels from the likes of Centinelle (silk scarves), Kammok (a camping hammock), Expedition Subsahara (handwoven baskets), and Paper & Clay (handmade ceramics).
Techcrunch notes that the change means users can now shop from every facet of the Instagram app, including grid posts, Stories, Instagram Live, IGTV, and Reels.
Instagram launched shoppable videos on IGTV in October, whereupon it announced that the feature was coming to Reels — the same month that TikTok paired with ecommerce giant Shopify on an ad management integration for small business owners. In November, Instagram reorganized its homepage, adding tabs for both Shop and Reels. At the time, the company also added the ability for creators and marketers to properlybranded Reels with the appropriate tags.
Each week, we handpick a selection of stories to give you a snapshot of trends,…
After months of uncertainty, StreamElements has found a buyer. The company behind a popular streamer dashboard will…
Yes, you read that right: The head of the Department of Health and Human Services…
With our Gospel Stats Weekly Brand Reports, Tubefilter is always keeping an eye on which…
Microdramas have officially hit the "late-night parody" stage of their life cycle. The Tonight Show…
What happens when you gather six college-aged creators in a shared house and recruit an…