reels

• Meta, like TikTok, is putting advertisers in the middle of the cultural moments that consume your feed
• Is Instagram’s TV app ready to compete with YouTube, or is it the next IGTV?

  Instagram for TV is a new hub for watching Reels that is being tested on Amazon Fire TV. Can it compete with YouTube?

  
• On Meta earnings call, Mark Zuckerberg claims Reels “has an annual run rate of over $50 billion”

  Mark Zuckerberg delivered an update related to Facebook and Instagram Reels ad revenue during Meta's Q3 2025 earnings call.

  
• Meta is turning all Facebook videos into Reels

  Meta is making a change to Facebook's video library by having all clips upload in the TikTok-style Reels format.

  
• Meta is launching a new ad product (and using AI) to get brands closer to trending Reels
• Are we getting a standalone version of Instagram Reels?
• Views, views, views: Instagram standardizes its metrics to promote a multiformat approach
• Meta is using AI to power brand and creator matchmaking on Facebook and Instagram
• Facebook courts creators with performance-based payouts for its ad formats
• With 200 billion views per day on Facebook and Instagram, Meta’s Reels are gaining on TikTok
• Meta is coming to VidCon with monetization updates for Facebook and Instagram Reels
• Meta expands Facebook Reels monetization with performance-based payout model