Meta is introducing new performance-based payouts for Facebook, which are designed to highlight the platform's scale and ad diversity.
reels
- Meta is using AI to power brand and creator matchmaking on Facebook and Instagram
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Facebook courts creators with performance-based payouts for its ad formats
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With 200 billion views per day on Facebook and Instagram, Meta’s Reels are gaining on TikTok
During its Q2 2023 earnings call, Meta shared stats about the Reels format, which gets 200 billion daily views across Facebook and Instagram.
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Meta is coming to VidCon with monetization updates for Facebook and Instagram Reels
Meta's presentation at VidCon Anaheim includes several updates for its Facebook and Instagram Reels, included new monetization offerings.
- Meta expands Facebook Reels monetization with performance-based payout model
- Meta bets on Reels on its Facebook Watch hub
- Instagram’s head admits that the app “overfocused” on videos during 2022
- A slew of new ad formats are coming to Reels on Facebook and Instagram
- Instagram’s next way to get eyes on Reels: creator tips
- Reels are Instagram’s most-liked type of content
- After Meta’s attempts to copy TikTok, Kylie Jenner and Kim Kardashian want to “make Instagram Instagram again”
- Instagram is testing a “full screen” design that looks a lot like TikTok
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