reels

• Meta bets on Reels on its Facebook Watch hub
• Instagram’s head admits that the app “overfocused” on videos during 2022

  During a Q&A session with users, Instagram Head Adam Mosseri admitted that the app "overfocused" on videos during 2022.

  
• A slew of new ad formats are coming to Reels on Facebook and Instagram

  Meta is bringing new ad formats to Instagram and Facebook Reels, including AR ads, carousel ads, and post-loop ads.

  
• Instagram’s next way to get eyes on Reels: creator tips

  A spokesperson for Meta, Instagram’s parent company, told Business Insider that Gifts are currently an internal prototype and aren’t being tested in the general user population.

  
• Reels are Instagram’s most-liked type of content
• After Meta’s attempts to copy TikTok, Kylie Jenner and Kim Kardashian want to “make Instagram Instagram again”
• Instagram is testing a “full screen” design that looks a lot like TikTok
• Meta hopes “platform agnostic” creators will flock to its events at VidCon
• Meta says it’s messing with Reels payouts, introduces new Facebook plug for creators to earn up to $4,000
• Instagram users now spend 20% of their time on the app watching Reels
• Instagram is testing the ability to make Reels from preexisting templates
• Reels creators say their monthly payouts have been cut by as much as 70%