ecommerce

• Led by U.S. sales, TikTok Shop is on track to hit $100 billion of gross merchandise value in 2026
• Beauty sales neared $1 billion on TikTok Shop last quarter, but not every brand is a winner

  Several recent surveys have broken down beauty sales from indie brands on platforms like TikTok Shop and Whatnot.

  
• Two-thirds of consumers go to TikTok Shop to discover new products and brands

  The findings from a survey conducted by GlobalData show much growth small businesses enjoyed on TikTok Shop in 2025.

  
• Can TikTok Shop disrupt the gallery by empowering creators to sell fine art pieces?

  Sophie Tea is one of the first influencers who is targeting luxury buyers by selling works of fine art to her fans on TikTok Shop.

  
• For creators, the outfit of the day is a crucial choice, so ShopMy is introducing personal shopping
• RedNote goes west with U.S. hires, creator outreach, and its version of TikTok Shop
• YouTube partners with Rakuten to bring more shoppable videos to Japan
• Whatnot breaks down $22 billion live shopping industry as ecommerce goes mainstream
• Facebook Marketplace rings in the holiday season with curated creator collections
• TikTok Shop had a huge Black Friday weekend with $500 million of U.S. sales
• With more than four million retail-related channels on YouTube, how do brands choose their partners?
• With $19 billion in quarterly sales, TikTok Shop now rivals eBay