ecommerce

• Two-thirds of consumers go to TikTok Shop to discover new products and brands
• Can TikTok Shop disrupt the gallery by empowering creators to sell fine art pieces?

  Sophie Tea is one of the first influencers who is targeting luxury buyers by selling works of fine art to her fans on TikTok Shop.

  
• For creators, the outfit of the day is a crucial choice, so ShopMy is introducing personal shopping

  Influencer marketing matchmaker ShopMy is getting into personal shopping with Noir, a platform that connects creators with human stylists.

  
• RedNote goes west with U.S. hires, creator outreach, and its version of TikTok Shop

  Xiaohongshu, the "Chinese Instagram" known internationally as RedNote, is expanding to the U.S. through hiring, ecommerce, and partnerships.

  
• YouTube partners with Rakuten to bring more shoppable videos to Japan
• Whatnot breaks down $22 billion live shopping industry as ecommerce goes mainstream
• Facebook Marketplace rings in the holiday season with curated creator collections
• TikTok Shop had a huge Black Friday weekend with $500 million of U.S. sales
• With more than four million retail-related channels on YouTube, how do brands choose their partners?
• With $19 billion in quarterly sales, TikTok Shop now rivals eBay
• eBay wanted Emma Chamberlain’s old clothes. So did her viewers.
• Whatnot announces a funding round north of $200 million for the second time this year