ecommerce

• Ecommerce boom pushes ShopMy to $1.5 billion valuation as firm lands fresh funding
• YouTube gets a new shopping integration as it touts its impact on Gen Z style

  TalkShopLive's YouTube integration will make it easier for celebrities and public figures to participate in ecommerce.

  
• Creator-curated storefronts hit the mainstream thanks to brands like Sephora and Condé Nast

  Shoppable storefronts like My Sephora and Condé Nast's Vette are carving out more space for creator-curated product recommendations.

  
• Let’s make a deal: YouTube caters to brands and podcasters by making its ads more flexible

  At its annual Made On YouTube presentation, representatives for Google's video site unveiled new products for advertisers and podcasters.

  
• For teenage viewers, YouTube Shorts ads drive more purchases than TikTok ads
• Facebook is bringing Marketplace across the country in a custom Airstream
• Chinese market powers TikTok parent company to $330 billion valuation
• Pinterest opens up a Thrift Shop for Gen Z
• Pinkfong, Shein look to make summertime splash with Baby Shark apparel
• Roblox brings real-world merch to its burgeoning creator economy
• Yes Theory launched a fulfillment brand for its merch. After “eight years of discipline,” it’s time to sell.
• The digital economy now accounts for 18% of the total U.S. GDP