ecommerce

• Yes Theory launched a fulfillment brand for its merch. After “eight years of discipline,” it’s time to sell.
• The digital economy now accounts for 18% of the total U.S. GDP

  The Interactive Advertising Bureau (IAB) has published a report that shows the explosive growth of the digital economy since 2020.

  
• QVC will be on TikTok 24/7 with round-the-clock shoppable streams

  QVC is embracing the TikTok Shop era by streaming 24/7 with shoppable broadcasts and other ecommerce videos.

  
• RedNote wants to be more than just a TikTok alternative. Will Westerners buy in?

  Red Note, the "Chinese Instagram" also known as Xiaohongshu, is looking to capitalize on momentum and expand into the West.

  
• TikTok Live is projected to reach $77 billion in sales by 2027, but other shopping hubs want a piece
• Companies like Shein are pausing creator partnerships thanks to Trump’s tariffs
• The TikTok ban might give “Chinese Instagram” the opening it needs to break into the U.S.
• TikTok wants to turn millions of Americans into paid shopping influencers
• Kajabi’s new initiative wants to help more creators become entrepreneurs
• The 2024 holiday shopping season is a pivotal moment for ecommerce. Black Friday will play a big role.
• As seen on TikTok Shop: A new IRL store is selling your fave FYP finds
• TikTok is making its biggest holiday shopping push yet. Nicki Minaj and the D’Amelios are helping.