Over the past few years, YouTube (like pretty much every other digital platform) has doubled down on ecommerce, introducing numerous features that allowed it to turn YouTube viewers into potential shoppers--with a slice of their spending coming back to it, and sometimes to content creators.
ecommerce
- Klarna is the latest company trying to bring social shopping to the Western world
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YouTube thinks affiliate tags are “the most beneficial way for creators to earn money at scale”
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More than 100,000 YouTube channels are linked to stores
100,000 YouTube channels now link from creator, artist, and brand profiles to external merch stores operated by companies like Spring.
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Does #FoodTok actually try viral recipes? It depends on the dish.
A study from shopping app Instacart measures the "Baked Feta Effect" on the foodie community on TikTok, known as #FoodTok.
- Twitch’s shoppable holiday season game show is so pog
- OnlyFans links up with Spring to enable merch sales for its creators
- In the United States, it’s time to TikTok Shop
- Beauty deals are coming “From YouTube To You” this holiday season
- Amaze acquires Spring and its 5.5 million creator stores
- Danny Duncan launches a new brand “to disrupt the outdoor sporting industry”
- With FirstFinds, Hearst marries ecommerce to Reddit-style voting
- Laylo has raised $8 million to power “the dopest drop experiences around the world” (Exclusive)
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