ecommerce

• QVC will be on TikTok 24/7 with round-the-clock shoppable streams
• RedNote wants to be more than just a TikTok alternative. Will Westerners buy in?

  Red Note, the "Chinese Instagram" also known as Xiaohongshu, is looking to capitalize on momentum and expand into the West.

  
• TikTok Live is projected to reach $77 billion in sales by 2027, but other shopping hubs want a piece

  Live shopping products like Lyvecom are leveling up as TikTok predicts billions of ecommerce earnings by 2027.

  
• Companies like Shein are pausing creator partnerships thanks to Trump’s tariffs

  In two separate emails to talent managers shared with BI, Shein said it was both pausing current collaborations and holding back from starting new ones. In both cases, it said these changes are specific to creators with U.S. audiences, and cited the tariffs as its reason.

  
• The TikTok ban might give “Chinese Instagram” the opening it needs to break into the U.S.
• TikTok wants to turn millions of Americans into paid shopping influencers
• Kajabi’s new initiative wants to help more creators become entrepreneurs
• The 2024 holiday shopping season is a pivotal moment for ecommerce. Black Friday will play a big role.
• As seen on TikTok Shop: A new IRL store is selling your fave FYP finds
• TikTok is making its biggest holiday shopping push yet. Nicki Minaj and the D’Amelios are helping.
• Need a gift guide for the 2024 holiday season? Creators can make their own.
• TikTok Shop wants U.S. sellers to learn from Asia’s booming ecommerce market