ecommerce

• Amazon cuts out the middleman and gets its own ‘Shark Tank’
• TikTok is a growing holiday shopping hub for Gen Z, but some zoomers wish the app didn’t exist

  A report revealed that about half of U.S. Gen Z consumers will do holiday shopping on TikTok Shop, but a separate study is quite different.

  
• 60% of OnlyFans creators’ revenue comes from single purchases, not subscriptions. Can SFW platforms learn from it?

  OnlyFans is known for the subscription side of its business, where people--much like they do on platforms like YouTube and Twitch--pay creators a monthly fee for access to their content. But, according to public documents from its parent company Fenix International Limited, a whopping 60% of the money OnlyFans makes comes from single-time purchases.

  
• Live shopping is growing up in the U.S. and getting its own conference

  SoCom is a conference dedicated to the business of ecommerce and social shopping. Pinterest's Malik Ducard will be the first keynote speaker.

  
• Creators are about to have a lot more Shopify items to sell on YouTube
• Amazon wants you to buy its stuff while you’re watching TikTok
• Roblox bets on ecommerce by selling tickets to ‘Beetlejuice, Beetlejuice’
• TikTok has a simple plan to get you to buy stuff from its Shop: Deals
• Linktree’s latest tool for its 47 million users is a social commerce offering
• Roblox paid out $741 million to its community of creators in 2023
• Orca taps ecommerce vets to forge new creator partnerships and grow TikTok Shop sales
• TikTok reportedly plans to open live shopping studios for creators