ecommerce

• Orca taps ecommerce vets to forge new creator partnerships and grow TikTok Shop sales
• TikTok reportedly plans to open live shopping studios for creators

  People familiar with the matter told The Information that TikTok's facilities will be able to "accommodate multiple studios and dozens of creators a day."

  
• TikTok will take a bigger cut from its Shop as it seeks $17.5 billion in annual U.S. ecommerce revenue

  TikTok is increasing its commission on Shop transactions to 8% as it looks to push annual U.S. ecommerce revenue as high as $17.5 billion.

  
• Strava seeks social, ecommerce features by hiring YouTube vet as new CEO

  Michael Martin, an exec with ecommerce-related experience at YouTube and Nike, has become the new CEO of fitness tracking app Strava.

  
• Brat TV will “explore every avenue for monetization” with acquisiton of ecommerce platform Jemi
• Want to get your groceries through TikTok Shop? That option may be coming soon.
• YouTube prepares for holiday season with new features for shoppable videos
• Some TikTok users in the U.S. can now buy goods from China on a dedicated Shop tab
• TikTok is ending support for Shopify’s storefronts, so the ecommerce brand is going to the Shop
• TikTok will sunset its Shopify storefronts in September
• Merch company Fanjoy, which reportedly owes money to several creators, has filed for bankruptcy
• Around the World: Beastmania in the UK, big names on TikTok, and the most internet-obsessed country