ecommerce

• TikTok will take a bigger cut from its Shop as it seeks $17.5 billion in annual U.S. ecommerce revenue
• Strava seeks social, ecommerce features by hiring YouTube vet as new CEO

  Michael Martin, an exec with ecommerce-related experience at YouTube and Nike, has become the new CEO of fitness tracking app Strava.

  
• Brat TV will “explore every avenue for monetization” with acquisiton of ecommerce platform Jemi

  Brat TV, the digital media company focused on Gen Z, has acquired Jemi, an ecommerce platform that lets creators build their own storefronts.

  
• Want to get your groceries through TikTok Shop? That option may be coming soon.

  TikTok is experimenting with retail partnerships that would allow it to sell perishable groceries through TikTok Shop.

  
• YouTube prepares for holiday season with new features for shoppable videos
• Some TikTok users in the U.S. can now buy goods from China on a dedicated Shop tab
• TikTok is ending support for Shopify’s storefronts, so the ecommerce brand is going to the Shop
• TikTok will sunset its Shopify storefronts in September
• Merch company Fanjoy, which reportedly owes money to several creators, has filed for bankruptcy
• Around the World: Beastmania in the UK, big names on TikTok, and the most internet-obsessed country
• Physical pop-ups, business hubs, and product discoveries: TikTok’s ecommerce empire is growing
• TikTok helps its users profit from ecommerce. Now it’s starting to ship and sell products itself.