ecommerce

• Twitch has launched shoppable streams. Now third-party brands like Refinery29 are joining the fun.
• PewDiePie is rebranding, and Amaze is helping him pick his new direction (Exclusive)

  Swedish creator Felix "PewDiePie" Kjellberg is relaunching his digital store and rebranding his merch as part of a partnership with Amaze.

  
• YouTube’s new Partner Program standards are tailored to live-streaming creators

  YouTube is slackening the standards for its Partner Program to encourage more users to take advantage of features like Super Chat.

  
• TikTok Shop is struggling to catch on in the West, but it’s a hit with some indie authors

  Author A.P. Beswick has made the equivalent of $14,000 in less than a year by selling to the #BookTok community via TikTok Shop.

  
• Is the threat of a TikTok ban slowing down the U.S. rollout of the app’s ecommerce hub?
• Klarna is the latest company trying to bring social shopping to the Western world
• YouTube thinks affiliate tags are “the most beneficial way for creators to earn money at scale”
• More than 100,000 YouTube channels are linked to stores
• Does #FoodTok actually try viral recipes? It depends on the dish.
• Twitch’s shoppable holiday season game show is so pog
• OnlyFans links up with Spring to enable merch sales for its creators
• In the United States, it’s time to TikTok Shop